“In our society women stand for the side of life that seems to be outside history—for personal relationships, love and sex – so that these aspects of life actually seem to become women’s areas.” (Williamson 101). As the writer uses this quote from Williamson she states that the content of magazines like Cosmo are unnecessary, and downright humiliating for women. The writer also argues that the magazine should include concepts such as politics, economics or global issues. Now this argument she makes, is a reason for me to drift away from her thoughts and oppose her idea. In my opinion the author weakens her argument by stating such a thing.
Also, sequential socialization could be consider because of Andy learn the Runway magazine culture do not have obvious sequence in learning activities. Because of Runway magazine culture need all employees to wear fashion clothes; Andy needed to change their personal characteristic to fit the Runway magazine requirement. It could be consider as divestiture
Racial microaggression is invisible, people tend to make it visible through exaggeration. Because of how the victim exaggerates a situation it evolves into a language of expression for them. The victims are going to take advantage of this power if they are in a situation they feel insulted (microaggression). Dr. Derald Wing Sue, Ph. D. quote "Not because they see themselves as the victim, but empowered them by giving them a language of expression.
4.1 Macro Factors Macro environment is said to be consisted of external forces which are often uncontrollable by the company(Learnmarketing.net, n.d.) They can be easily identified due to PEST analysis ; political, economical, social and technological forces. Boots is greatly influenced by its macro environment in the following ways: Political – Boots, same as every other business on the market follows several legislation regarding contracts between an employer and employee like minimum wage, working hours etc. However, it is also following market regulations such as Sale of Goods and Supply Act,1980. Economical – The growth of recession has influenced Boots to lower their prices to keep the sales and stay ahead of the competition at the same time. It has introduced many interesting deals, such as ‘Boots advantage card’ or standard marketing strategies like ‘buy 2 for 1’.
The media affects the way people both think and act. It is both the message and the messenger that women are less than men. Both women and men have been divided into separate groups, with men given more power. The documentary, Miss Representation, brings attention to how women are almost forced to torment themselves to achieve an ideal look since the media gives the message that a woman’s entire worth is purely based on how they look. The documentary Miss Representation highlights that the gap that has been placed on both males and females has now been greater than ever and that if this problem is not fixed, it will cause many future problems.
Micro and Macro Environmental factors that influence Marketing decisions (LO 2.1) Micro Environment: This indicates those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. Furthermore, these are the factors close to a business that have a direct impact on its business operations and success. It is important to carry out a full analysis of micro environmental factors prior to decide corporate strategy. Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration).
This is evident as magazines have the tendency to communicate ideas of labour and pleasures (such as having children, getting married) that are linked to the notion of femininity (Gill, 2008:183). They are also able to circulate a language of individualism that emphasizes the importance of the self at the expense of social and political struggle (Gill, 2008:183). Magazines are therefore able to indoctrinate, persuade and influence how women approach and handle their lives (Gill, 2008: 183). They achieve this by addressing their readers as equals and as acquaintances that allows for a personal relationship therefore making magazines appear trustworthy and believable (Gill, 2008: 183). They play on women’s vulnerable nature for wanting the ‘perfect’ life, skin, man, career and appearance (Gill).
Microenvironment factors are factors that close to a business that have a direct impact on its business operations and success. All microenvironment forces affect a marketer’s efforts. When the marketing is done within the bigger picture of accompany as a whole, the elements within the company influence the decision and activities or marketing. Microenvironment factors are company, customer, public, suppliers, competitors and marketing. Company, the internal environment of the internal company that is marketing the product.