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Pet Care Pest Analysis

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CHAPTER 6 INDUSTRY ANALYSIS PESTEL Analysis: a. Economic The recent change in the Philippines economic growth especially in the Gross Domestic Product in last 5 years is evident on the prosperity the country is experiencing right now. Philippines experienced a growth rate of 7.2% in 2012 that would indicate that Philippines would have a bright future ahead economically. With these consistent growths in the economic sector, the country is now considered a new growth area that would attract investors from different countries. This would mean that businesses in the Philippines would experience stability especially for small industries like Pet Care with a small range of market. b. c. Socio-Cultural Filipinos now view their pets not …show more content…

Breeders and Pet Sellers are currently engaged in E-Commerce that led an increase in pet ownership. OLX became of the biggest channel for the breeders and Pet sellers for their offerings. Pet care also engaged in E-Commerce by building their websites that is filled with the information needed by prospect customers. They utilized many features in the web that increase their overall company value. People can now resort to their website instead of coming to their shop in case of inquiry about their product offerings. Some grooming business also used OLX as a platform for …show more content…

Notable trends have been observed in the Pet Service Industry in the past few years. For example, people are now taking better care of their pets as reflected in the increased number of pet owners using premium food for their pets consumption and utilizing the pet care services that market has to offer. More and more pet owners are considering their pets as a family member and as a friend rather than just animals. People are busier than ever, and don’t have the luxury to allocate time for their pet. The convenience of the one-stop shopping experience that most pet care providers currently offer, just like Pet Express and Pet-A-Holic was the solution that was addressed to these people. They want to save time by going to single that offers all the Pet Needs, this I called the one – stop shop pet store. It provides the 4 segments of the Pet Care industry. They offer the supplies the pet needs such as shampoos, soaps, food, treats and the likes, the medical needs with a house veterinary present in their shop, Toy and Accessories such as Collars, Chew toys, and clothing, and lastly the Pet Care Services like pet grooming and boarding. The fast change of social and economic trends is positively affecting the industry. More and more people are motivated to adopt or buy their own pet and provide them

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