Pet Resort Case Study

Pet Resort & Spa

Elsa Moughabghab

Jad Berbari

I. Table of Contents

II. Concept (Clearly and concisely describe the concept) 3

III. People 3

A. Management team, Gaps in team/competencies 3

B. Motivations 3

IV. Context 3

A. Right time and right place for the venture 3

B. Macro environment-PESTEL 4

C. Industry and sector environment 4

D. Timing 4

V. Opportunity 4

A. What industry and segment are you addressing 4

B. Structurally attractive industry/segment (5 Forces) 4

C. Size, growth, market drivers 4

D. Identify the need and the niche you aim to exploit 4

E. Who is the customer, what are they buying 4

F. How compelling is your product/service 4

G. Can it be differentiated in a meaningful way: treat the pets as they would be treated

Concept (Clearly and concisely describe the concept)

Diamond in the Ruff will be a full-service animal care facility

We believe the timing is right for starting this new venture. pets are playing an increasingly larger role in our lives, and busy people are choosing to provide them with a decent life. Loving families are in search of better lives for their pets. The family would welcome animal day care facilities that can make their lives easier and their pet’s happier

The services that we will offer in our first year of operations will include:

overnight care / Dog Boarding: Where animals will be fed quality food, sleep in a comfortable bed, attended to at all times.

Pet washing: we will provide a personalized washing experience, where every dog will be washed using shampoos that are specifically chosen for his/her type of coat and skin

pet grooming: many breeds have coats that require trimming, cutting, or other attention. A professional groomer will customize the pet’s cut based on the taste of the guardian or based on international breed standards.

pet portraits: where pet guardians can have memorable photos of their dogs in often humorous

Mobil pet wash--will go to pet owners home to wash their pets.

Sell and distribute gifts and products online.

Add an exercise pool.

Combine facility with a local veterinarian.

FIVE YEAR

Expand the number of overnight kennels by 10.

Franchise.

D. Key success factors to launch and later on

The key success factors in our business are:

Superior Customer Service: 24 hour high-quality care and service.

Environment: provide a clean, upscale, odor free, enjoyable environment conducive to giving professional trusting service.

Convenience: offering clients a wide range of services in one environment.

Location: provide an easily accessible location for customer convenience.

Reputation: credibility, integrity, and 100% dedication

E. How will you differentiate yourself

VII. Strategy

A. Overall Vision, Mission, Values, Objectives

Vision: to become the go-to place for all loving pets

Mission: To provide outstanding pet care in a welcoming ambiance while providing our customers, both pet and guardian, with excellent service in a lively, fun environment.

Values:

Accountability

Animal integrity

Respect

Transparency

B. Marketing, Operations, Growth strategy, HR, Org. structure,