ipl-logo

Peyton Manning Advertisement Analysis

343 Words2 Pages

NFL quarterback Peyton Manning, has Direct TV. However, skinny legs Peyton Manning has regular cable. While regular Peyton can choose whatever game he wants to watch at his parties on Sundays. Skinny legs Peyton is stuck with whatever game comes on his small TV, all alone. He also has to deal with his socks sliding down his legs, and struggling to flatten a box. While the well-dressed regular Peyton knows how to have a good football Sunday. That is to have Direct TV’s NFL Sunday Ticket.
The target audience for this advertisement is football fans, football fans who don’t have Direct TV, and football fans who have Direct TV, but do not have NFL Sunday Ticket. Regular Peyton Manning represents those football fans who have Direct TV’s NFL Sunday Ticket. Those who have NFL Sunday Ticket, are the “popular” people and are living the good life, with a nice big flat screen TV, and a nice house. Regular Peyton Manning is showing that if you have Sunday Ticket you can watch your favorite football team, or whatever game you want, and also host great parties on Sundays. If you don’t have Sunday Ticket, like skinny legs Peyton, you will be alone in your house stuck with whatever …show more content…

Letting fans know that if they purchase NFL Sunday Ticket, they can watch whatever game they want on Sunday. Also that they’re lives as football fans will be better if they purchased the product. Direct TV’s marketing strategies are differentiation and competitive advantage, which is “a company can differentiate and position itself as providing superior customer value” . “Differentiation is strategically focused on, offering exclusive content” Direct TV displays these two strategies by letting consumers know that they’re the only cable company that offer NFL Sunday Ticket. Also, using regular Peyton Manning, and skinny legs Peyton, as representation of how superior they are to other cable

Show More
Related

  • Tom Brady's Role In Deflategate

    418 Words  | 2 Pages

    Some call Tom Brady the greatest quarterback of all-time while others see him as a villain, and a cheater. Tom Brady is considered one of the greatest quarterbacks due to his accomplishments, one of the biggest being his five Super Bowl championship rings. However forever staining his resume, he was proven guilty by The United States Second Court of Appeals for his part in “Deflategate”. Deflategate was comprised of an attempt to lower the P.S.I in the footballs the Patriots used in the AFC championship game against the Colts in 2015, and the cover-up that followed. Lowering the P.S.I in the Patriots footballs “made it easier for Tom Brady to throw the football”, and also “easier for his receivers to catch it”(Deflategate).

    Read More

  • Compare And Contrast Tom Brady And Asseyton Manning

    779 Words  | 4 Pages

    Peyton Manning is still holding two of the most important records a quarterback can have. Manning has done wonders in his career, achieving records and having to deal with a trade to the Broncos in the middle of his career. Peyton Manning has won two super bowl which is still great, but isn’t close to Brady. Peyton Manning also has been the most valuable player five times in his career four times as a Colt and once as a Bronco. Tom Brady has won five super bowls which has never been done by any other quarterback.

    Read More

  • Tom Brady Research Papers

    772 Words  | 4 Pages

    The National Football League (NFL) is a league where world class athletes and competitors take the field each and every fall to showcase their talents for the world. Maybe one of the most important and skilled positions on a football team is the quarterback. There have been many great quarterbacks that have played in the NFL, from Joe Montana to Peyton Manning and Tom Brady. Each one of these great quarterbacks have lead their teams to multiple Super Bowl victories. Most recently, Tom Brady played in his seventh Super Bowl and won his fifth Super Bowl ring (“Tom Brady Biography”).

    Read More

  • Archie Manning Research Paper

    570 Words  | 3 Pages

    When you hear the name Manning most people think football. That would be because the Manning family is the most popular family in NFL. If you live in America there is a great chance you have hear the name Archie Manning. To the younger generation like mine he is known as the father of Peyton and Eli. However to those that watched football in the late 1970s and 1980s he is own as one of the greatest quarterbacks not to win the Super Bowl.

    Read More

  • Personal Narrative: My Interview With Tom Brady

    351 Words  | 2 Pages

    I would love to meet Tom Brady in real life. I would love to meet him in Gillette Stadium. He is the starting Quarterback for the New England Patriots, My favorite team. Some people consider him as the Greatest of all time also known as a Goat. He was drafted In the late 6th round of the draft and started as a 2nd string.

    Read More

  • Super Bowl Commercial

    976 Words  | 4 Pages

    In Chevy’s Super Bowl commercial first thing viewers see is total destruction and the ruins of a city. Papers blowing everywhere, cars abandoned, fires burning and smoke covering the city. Going forward in the commercial a newspaper is seen with the front headline reading “2012 Mayan Apocalypse, Will world end today?” giving the viewer’s an explanation for the destruction of the city. Next, you see a vehicles headlights turn on and a Chevy truck drive out of the debris. In the truck an average working class man is in the driver’s seat with his pet dog in the back driving around town seeing the destruction of the apocalypse with a Barry Manilow song “Looks like we made it” playing in the background.

    Read More

  • Joe Montana Biography

    845 Words  | 4 Pages

    Joe it was Joseph Clifford Montana and he had a lot of fun but when came to game day he was focused and ready. He didn’t always play football he also played basketball and baseball. When he got into high school his coach said that he was meant to be a quarterback and that he was a gift from god but he at first he was seventh string.

    Read More

  • Stick By Michael Harmon

    528 Words  | 3 Pages

    Brett is extremely excited for this scholarship and he knows he can go pro and have a job doing the one thing he loves and that's playing football. Except there is one problem Brett hates football. He has spent his entire life playing it. His father is a slobbering drunk that does nothing but correct

    Read More

  • Tom Brady Speech

    1329 Words  | 6 Pages

    When you look at Tom Brady’s career stats, you won’t see any season that really pops out. This is because every season was a monster season. Well, not in 2008 because he was injured, but other than that, he is a very elite

    Read More

  • Grey's Anatomy: Advertisement Analysis

    202 Words  | 1 Pages

    Our perceptions of the world is largely dictated by the most important thing surrounding our environment. For example, experienced advertisers realise that choosing when and where to air a television advert is an extremely important choice because of priming effects. When viewers watch the last scene before an advert break, that last scene can activate a certain schema, which can then influence how people perceive the next advert. Consider the television show, Grey’s Anatomy. Nearly every scene before an advert break in Grey’s Anatomy ends on a depressing cliffhanger.

    Read More

  • Informative Essay About Tom Brady

    998 Words  | 4 Pages

    Did you know Tom brady is one of the best quarterbacks ever with the most super bowl starts ever? Tom Brady has had a super interesting life and a very interesting career playing football. Tom Brady has a very fun and eventful career. Also Tom brady has a pretty well rounded family. Another thing about Tom is that he had a good time at college.

    Read More

  • Tom Brady Research Paper

    399 Words  | 2 Pages

    Brady is one of the most charitable players in the league. Hosting many events, and donating to various charities, Tom Brady has a huge heart, along with a huge will-power. Which brings me to his next admirable quality. Tom Brady has great perseverance, and will to achieve. Overcoming many adversities, he is used to never quitting until he wins.

    Read More

  • Doritos Rhetorical Analysis Essay

    1068 Words  | 5 Pages

    Doritos were first introduced in 1968 by Frito-Lays. From 1968 until now Doritos have used many advertisements to promote their product. Over the years, Doritos has become a successful company and is known for their different flavors chips. During 1995 and 2013, Doritos created two different Super Bowl commercials that are broken down between their target audience, historical context, media choices/composition of advertisement and rhetorical appeals. In these commercials there are three rhetorical appeals being presented: logos, ethos, and pathos.

    Read More

  • Tom Brady As A Role Model

    369 Words  | 2 Pages

    Tom Brady is known as one of the best Quarterbacks of all times. When he was a kid, he looked up to Joe Montana, the San Francisco 49ers Quarterback. Brady has three sisters. His whole family are sports fanatics, just like mine. When he was a kid, he was a great jump roper.

    Read More

  • A Rhetorical Analysis Of A Commercial

    556 Words  | 3 Pages

    During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

    Read More

More about Peyton Manning Advertisement Analysis

Open Document