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Pharmaceutical Industry Literature Review

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Review of Literature: Perception is basically a process which describes an individual’s perceived image which he has expected from a particular product or service. The following review of literature were analysed which are related to the topic and pharmaceutical industry. According to Kotler et al. (1999), a person’s choices of buying are influenced by four main psychological factors namely; perception, motivation, learning, attitude and beliefs among the other factors. He further states that a perception not only depends on physical stimuli but also on the relation of stimuli to the surrounding area and on the conditions with an individual. Perception can be defined as the process of assigning, receiving and organising the meaning to information …show more content…

Items or products which are branded gives the feeling of familiarity in the low involvement products for example for day to day usage items, advertisement and media are effective tools for awareness. Sharma (2008) according to this study India is now an emerging as a supplier of different Active Pharmaceutical Ingredients (APIs) to many multinational companies for considerations of beyond the costs. India is today the 3rd largest API player after the countries China and Italy. India is ahead of its competitors in Drug Master File (DMF) fillings. The proportion of DMF fillings by the Indian Players has raised more than 3 times in the past few …show more content…

Ltd.  To collect the feedback and opinion about the company from chemists.  To study the satisfaction level of chemists about Medopharm Pvt. Ltd. products.  To understand the quality of products manufactured by Medopharm Pvt. Ltd.  To seek suggestions for improvements of services (quality, price) provided by the company. 2.5 Sampling: A process which is used in statistical analysis in which a predetermined number of observations are taken from a larger population is called sampling. Sampling is an essential technique of any research; the research work cannot be possible without any use of sampling. Sampling Technique: The technique used to select the sample is Convenience Sampling. Sample Size: The total number of samples selected for the study are 100 within Bengaluru City. 2.6 Tools for Data Collection: Primary Data: Primary data are those data, which are collected by researcher for first time. The information received directly from general public to whom study being collected. Questionnaire and Observation Method are used for collection of Primary

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