Phil Swift Rhetorical Devices

Skyllar Jekel
English 102
Prof. Burnham
Jan. 26th, 2023
Rhetorical Analysis Essay
Have regular advertisements left you uninterested and waiting for the end to come? Well, Phil Swift in the Flex Tape advertisement uses many exciting situations, even while putting himself at risk. By showing his viewers such heavily damaged areas get fixed with such a fast and easy solution, it makes him seem very confident in his own product and makes it more impressive and convincing to purchase. Keeping the audience engaged and showing how reliable his product is with a touch of logos and pathos adds to the success of this advertisement.
Phil Swift first starts off by demonstrating the sheer power of Flex Tape by stopping a huge hole of flowing water with

Flex Tape not only attaches itself onto dry surfaces but even underwater as well. This area of the commercial is effective because it shows the consumer that they are getting a product that can be useful for many situations and not just one. This makes the product seem more worth the purchase. The commercial next shows a large tree branch crashing through a roof during a big rainstorm causing a lot of damage. Phil then demonstrates the wider version of Flex Tape allowing it to fully cover the hole and keep the rain out. This is beneficial because it plays into pathos by using the consumer's own worries and fears of damages and costs that could come to their own home, thus allowing them to fix it themselves with such an easy

He then uses the boat himself with full confidence in its holding capabilities. This is a powerful and persuasive point in the advertisement. By showing this, it demonstrates how the boat did not only hold up in one piece without any water entering, but it thrived. If someone trusts their product to this extent it makes the product more convincing to the consumers that they are in good hands. By showing total certainty in his product, Phil Swift gains the viewer's trust and intrigue. Phil easily engages viewers with his bright smile and commanding voice bringing a unique energy to the commercial. By being the CEO and inventor of Flex Tape since 2011, it makes it easier to trust him with his experience and his passion for his product. By exemplifying how simple Flex Tape is used it makes it easy for anyone to use widening its audience while being available in over thirty countries across the