Philip Morris Corporate Social Responsibility Case Study
Introduction
Philip Morris International Inc. (PMI) is an international corporation 82,000 employees strong that produce and distribute cigarettes and tobacco outside the United States of America since 2008. Their products are sold in over 180 markets, with a substantial cigarette market share at 15.5% worldwide and sports 6 of the world’s top 15 international cigarette brands - most famous of which is Marlboro, the world 's number one cigarette brand since 1972 (PMI 2015).
Naturally a controversial company due to the nature of their business, PMI is constantly under public scrutiny, with many criticising that the company’s operations contribute to smoking-related illnesses and deaths. Sethi and Steidlmeier (1995) note that “in today’s pluralistic
…show more content…
This resulted in The United Nations Conference on Environment and Development (UNCED), also known as the Earth Summit, putting the topic of sustainable living in the global spotlight (Linderfelt 2002). Subsequent conversations brought forth the rising popularity of the concept of Corporate Social Responsibility (CSR), where corporations in the 2000s onwards are expected to contribute to sustainable business operations.
Therefore, PMI 's CSR efforts play an even more crucial role, above being a basic necessity, in improving the company image, and avoid the perception of abuse of corporate power. This essay will examine the social efforts of PMI and how it impacts human rights and environmental health.
The Cases for Philip Morris
…show more content…
Despite PMI’s claims that the ad campaign does not directly target minors, the ads were banned in Germany in 2013, which found the ads ‘unacceptably target teenagers and adolescents’ (The Local 2013). However, the ads continued to be displayed in Brazil, Indonesia and Philippines, countries where the group said to have weak regulations against tobacco control. The effects of these ads in countries of weak regulations were cemented in a study conducted in 2013 where 22 percent of children aged 5 and 6 in low and middle-income countries were able to correctly identify Marlboro cigarettes (Campaign for Tobacco-Free Kids
Cigarettes Rhetorical Analysis
1009 Words | 5 PagesAlmost 17% of the adult population in the United States smoke cigarettes. Smokers are more likely to develop heart disease, stroke, lung cancer or blindness. Cigarettes smoking is the leading preventable cause of death in the United States, so there are ranges of advertisements showing the harmful effects of cigarettes, and always telling people to do not smoke it, either by images, statistics or phrases. Among all advertisements that shocks, there is one in particular that it was not necessary a single word on it to do that. This ad is a colorful one that was created by the Roy Castle which is a lung cancer foundation, and was released on December 2007 on magazines and newspapers in the United Kingdom.
Is The E-Cigarette Bubble About To Burst?
654 Words | 3 Pages“By 2013, the major multinational tobacco companies had entered the e-cigarette market. E-cigarettes are marketed via television, the Internet, and print advertisements (that often feature celebrities)” (Rachel Grana, “Contemporary Reviews in Cardiovascular Medicine”).
Persuasive Essay On Smoke Gun Ads
925 Words | 4 PagesThe advertisement effectively makes viewers understand that smoking is something people should refrain from and helps smokers lean towards quitting. By using advertisements like this “Smoke Gun” ad, the government can slowly push towards a smoke-free
Smoking Persuasive Speech Outline
1276 Words | 6 PagesSpecific Purpose Statement: To invite my audience to consider the advantages and disadvantages of smoking cigarettes so that they can make an informed decision on whether or not to smoke them Thesis: There are two obvious stances on cigarettes: pro-cigarette and anti-cigarette. Today I would like to explore these two stances and have a discussion about your current views. Introduction:
Unit 3 Behavior Change Analysis
1049 Words | 5 PagesDr. Ogden’s Unit 3 “Behavior Change,” (2017) discussed some of the ways in which behavior can be changed using the four main theoretical perspectives. The four main theoretical perspectives are: learning theory (with added cognitions), social cognition theory and use of planning, using motivational interviewing to move people through the stages of change and using emotion in a positive way by using visual images. In this week’s readings, I learned about models of influencing behavior change, which include financial incentives and the use of mass media. The learning theory (with added cognition) which is one of the four main theories informing behavior change implies that any behavior is learned through three main mechanisms which are; modeling
Cigarettes Satire
514 Words | 3 PagesAlthough many users are aware of the severe negative impacts on their health, users continue to purchase several packs of cigarettes daily. In most instances, each pack results in a shorter lifetime to spend with their families and loved ones as each cigarette smoked decreases a life expectancy by about 14 minutes. Additional data on this topic includes the 1.3 billion people who smoke worldwide, the 15 billion cigarettes sold daily (nearly 10 million per minute), and not to mention the fact that someone dies from tobacco use every eight
Candian Tire Corporate Social Responsibility
488 Words | 2 PagesModern day businesses have to be socially responsible; actions are taken to satisfy customers who might have a cause that they care deeply. Social responsibility occurs when a person or a company acts in an ethical and sensitive way towards important social issues of the day such as economic, environmental, and cultural concerns. Many businesses have a section of their website or business literature dedicated to social responsibility. Companies proudly detail the steps they are taking to address concerns that people have with the environment and economic issues. Having companies act in a socially responsible way is necessary because their actions have a tremendous positive impact on society.
Visual Rhetoric Of Smoking Advertising
1291 Words | 6 PagesViews change over time, however the usage of visual rhetoric remains the same and with these two smoking advertisements it becomes evident. Advertisements (ads) are a very powerful tool when it comes to persuasion through its use of visual rhetoric such as color schemes and how the use of the images will be perceived by the intended audience. One of the ads I chose was a modern anti-smoking image, more specifically an anti-smoking ad against smoking and the effect of second-hand smoke. Second hand smoke is the smoke exhaled by the smoker. The other ad I chose was a pro-smoking image from the 1950s.
Persuasive Essay On Electronic Cigarettes
812 Words | 4 PagesElectronic cigarettes were first introduced into the tobacco market in 2003. However, in the last few years, electronic cigarettes have been trending, especially among high school students. According to the Surgeon General study, “In 2015, 1 in 6 high school students reported using e-cigarettes in the last month”. The promotion and production of electronic cigarettes is an issue that must be addressed because they are attracting minors who may have never been addicted to nicotine prior to the introduction of e-cigarettes in the market. Companies have branded e-cigarettes as a ‘safer’ alternative to regular cigarettes, however, it is quite possible that consumers, more specifically the youth, are not well informed of the ingredients in them.
Volkswagen's Corporate Social Responsibility
1858 Words | 8 PagesIt is the firm’s obligation to evaluate in its decision-making processes the effects of its decisions on the external social system in a manner that will accomplish social benefits along with the traditional economic gains, which the firm seeks. It means that social responsibility begins where the law ends. A firm is not being socially responsible if it merely complies with the minimum requirements of the law, because this is what any good citizen would do.” A firm will not survive without the support of both the stakeholders and shareholders, thus the CSR proposes the indication which states that a firm can never exist In a vacuum (Khalidah et. al.).
Nestle Corporate Social Responsibility Case Study
3469 Words | 14 Pages1) Evaluate how Nestlé 's approach to corporate responsibility was good for their business. Corporate businesses generally have to meet ethical, legal, commercial and public expectations. That is what is expected of the business world today. This is known as the Corporate Social Responsibility (CSR). However, businesses with short-term goal will rarely practice CSR since practicing it does not bring any benefit.
Cigarette Smoking In Indonesia
1095 Words | 5 Pages1.1 Background Indonesia is one of the developing countries that have high levels of consumption and production of cigarette. Variation product and price cigarettes cause Indonesia has become one of the producers and consumers cigarette the largest in the world (Anies, 2006). According to the Director of the Directorate General of Customs and Excise, Frans Rupang, permitting the establishment of a cigarette production is relatively easy. Now we have at least 3,800 cigarette factories, including home-based classes. The amount was the largest in the world (http://bisniskeuangan.kompas.com accessed 25 April 2015).
Corporate Social Responsibility: Profit-Oriented Or Socially Responsible?
3408 Words | 14 PagesTrying to ignore the social responsibilities might stain an organization’s image and reputation. Thus, performing social responsibility is not simply a choice; it is a need of any corporation. In the twenty-first century, businesses are in the bottlenecks where globalization, science and technology advancement and integrated knowledge are taking place in today’s society (Chan, n.d.). To gain a foothold in this economy, image and reputation play an important role to differentiate a company from one another. With good reputation, it helps firms to create competitive advantage in the business environment.
Argumentative Essay On Why Tobacco Should Be Banned
1150 Words | 5 PagesReferences Eaton, L. (2003). United Kingdom finally bans tobacco advertising. BMJ, 326 (7385), 345-351. Harper, T. (2006). Why the tobacco industry fears point of sale display bans.
Social Responsibility In Tesco
2166 Words | 9 PagesIn the recent years more and more companies in the retail and food industry are concerned about the environmental consequences of their action and also the social ethics for the people involved in the production process. This is a shift from the philanthropic actions companies used to take in 1970’s and by following basic international standards to a ‘business case’ perspective of CSR (Customer Social Responsibility). According to the World Business Council for Sustainability Develpoment ( WBCSD) CSR is: ‘’ the commitment of business to contribute to sustainable economic development, working with employees, theirfamilies, the local community and society at large to improve their quality of life’’ (World Bank, 2002)
More about Philip Morris Corporate Social Responsibility Case Study
Cigarettes Rhetorical Analysis
1009 Words | 5 PagesIs The E-Cigarette Bubble About To Burst?
654 Words | 3 PagesPersuasive Essay On Smoke Gun Ads
925 Words | 4 PagesSmoking Persuasive Speech Outline
1276 Words | 6 PagesUnit 3 Behavior Change Analysis
1049 Words | 5 PagesCigarettes Satire
514 Words | 3 PagesCandian Tire Corporate Social Responsibility
488 Words | 2 PagesVisual Rhetoric Of Smoking Advertising
1291 Words | 6 PagesPersuasive Essay On Electronic Cigarettes
812 Words | 4 PagesVolkswagen's Corporate Social Responsibility
1858 Words | 8 PagesNestle Corporate Social Responsibility Case Study
3469 Words | 14 PagesCigarette Smoking In Indonesia
1095 Words | 5 PagesCorporate Social Responsibility: Profit-Oriented Or Socially Responsible?
3408 Words | 14 PagesArgumentative Essay On Why Tobacco Should Be Banned
1150 Words | 5 PagesSocial Responsibility In Tesco
2166 Words | 9 Pages