Philippine Bus Transportation

This chapter would talk about the industry in which the business belongs to. Starting from a larger scale up to the specific field where the business belongs. This chapter would also look into the potential market for the business, the demand for the certain kind of service, the different competitors, and other areas to consider that will affect the business.

Industry Profile Land transportation is one of the most basic means of mass transportation in the Philippines. With the large number of commuters, among the modes of road-based mass transportation that cater to them are the public utility buses , taxis, public utility jeeps, Asian Utility Vehicles, and tricycles.

In terms of affordability and efficiency, buses are the favorable option

Domingo et al. Starting in the 1970s when the infamous “Love Bus” became an iconic symbol of the Manila Bus and the having the government as the largest operator. Through different revisions of the policies of the bus brings the result of the current situation of the bus transit, with having 1,112 total Manila bus operators and having a total of 12, 595 buses. Figure 5. Number of Operators and Buses, Manila Bus Routes from LTFRB For a more detailed look into the bus transportation industry within Metro Manila, this table shows the number of bus operators, buses, and Manila Bus Routes. This table also shows the competition among the bus operators within Metro Manila, as well as outside.

With the presence of this large industry to cater to the large number of commuters, it is only in 2013 when a website, PinoyTravel, introduced a new system of buying bus tickets. Instead of going to the terminal or on the bus, passengers can now book their bus tickets online. With this new innovation paves way for more solutions of the Filipino

Often, the bus terminals are congested with the great number of passengers wanting a ride to go home or visit their provinces. This results in long queues just to purchase bus tickets and waiting a long time for a new bus to come. In most cases, there would not be enough seats to accommodate the number of passengers. This brings a big inconvenience and hassle on the part of the passengers as the bus companies struggle to accommodate them all. There are also those who are not residents of Metro Manila and are only staying in Metro Manila for school or work related purposes, these people usually go back to their homes in their province once a week or monthly. In the market research, 47% said that there are not residents of Metro Manila, almost half of the respondents. The meaning of this is that these people would frequently commute from Metro Manila to their provinces. In order to lessen the nuisance of testing their luck for seats when they go directly to the terminal, they could just book the bus seats at the safety of their