Philippine Public Relations

The Philippines press began in 17th century but did not take root until the 19th century. The first newspaper in Philippines, Del Superior Gavienor appeared in 1811. It can be argued that the Philippines press and what may be called as media relations developed almost at the same time with the nation’s colonial times. Phillipines journalism and public relations was described as “a press which has bred nearly all of the nation’s heroes like Rizal, Mabini, and del Pilar, and at the same time is breeding many corrupt and unscrupulous newspaperman” Lent (1972). The Public Relation practitioners claim that their root of public relations are started back to the 1880s, when the Philippines are seeking for colonial reforms from Spain because Philippines

This social project then stimulated interest in corporate public relations. Even the industry are more success throughout the year but still the main focus of it is on the practical or operational activities of public relation as shown in an overwhelming preference for the press release as vehicle for communication. It was a man named Jose A. Carpio who really developed the theory of public relations in the Philippines. Carpio as the acknowledged father of public relations expanded the theory of the professions then he spoke and write about the proper approach of public relations as it more than publicity. His view of public relations functions are different because he holds that public relation is a planned program of policies and it was conducted to build the confidence of public and to understand an individual or organization and also maintaining the

The PRSP was establishing to respond on the need to improve coordination among government information officer. In the 1950s and 60s the governments communication and information system is at a very low level. The responsibilities to inform the public are not held by a central agency, it was also performed by other agencies which are self-contained and acted independently of other information