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Pho 24 Case Study

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Site selection is one of the factors leading to the success of Pho 24. After selecting the first store located in Nguyen Thiep street, District 1, the central area of Ho Chi Minh city, Pho 24 rapidly impressed with Saigon residents and become the kind of featured premium fast-food store. Business have started gaining inertia. Many new stores in the business district of the city attracts visitors with great success. When the city center was no longer room for the new store, the management of restaurant system considering expanding into new areas: the suburban districts often suggested as the residence of the income customers low and less with the visit of tourists - the main source of revenue brought to the business. Choose the location for …show more content…

First of all, it is in the commercial and tourism. It is home to many people around, but there should be no motorbikes or cars passing. The neighboring store sells precious souvenirs, art collection and the bakery is decorated place attracting Suites. Selected where there are many office buildings, where many foreigners work. The area also attracts tourists abroad are potential customers of Pho 24. "Foreigners may want to find Vietnam cuisine, traditional décor with modern ... arrogant management Pho food popular in Vietnam, but why not make it more and more popular by presenting it in a more friendly setting? ", China …show more content…

Investments in commercial service and downtown area are encouraged and production activities in the city are being relocated away from suburbs thanh. Khunh gradually towards establishing satellite centers as internal zones Members are being filled by office buildings and commercial complexes is increasingly becoming apparent.
Many cities have to cope with population growth both internally and suburban areas, in big cities like Hanoi and Ho Chi Minh City, many people moved to the suburbs not only because they want to close the place work but also to avoid dense traffic, noisy and cramped accommodation of the inner city, to enjoy more spacious living space in the new center. In addition, the urbanization of the suburbs also bring jobs and higher incomes for people. What this means is that the less developed suburbs grass huge potential for trade and services.
The development of chain stores can not be done without expanding into suburban areas. Management Board Pho 24 chain stores face the challenge: what criteria to choose the place and the formula is now valid for this new

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