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Pick And Pull Essay

546 Words3 Pages

Overview of company A. Mission Statement: To serve the blue-collar man. B. Product/service description: Case Pick-and-Pull is an automotive salvage yard that will offer whole vehicles and components ranging from good to excellent condition. Additionally, Case Pick-and-Pull has a state-of-the-art system that tracks all assets by a unique barcode that is tracked by our system for easy location and extraction. Furthermore, Case Pick-and-Pull will offer the services of our staff to remove components off of any vehicle for an additional charge. C. Competitors: Case Pick-and-Pull has various other automotive salvage yards that present competition to them; however, the hospitality of the staff and the ease of located parts in the yard due to the barcode system will help differentiate them from their competitors. Also, Case Pick-and-Pull has to compete with local car dealerships that offer the same components just in out-of-the-box condition, which does present some competition because many people don’t relate going to an auto …show more content…

SWOT Analysis: The main “strengths” of Case Pick-and-Pull is the uses of a computer based system to catalog and track every asset that is located on the premises and the ability to price components competitively. This system gives Case Pick-and-Pull the opportunity to focus more on the customer because the system immediately tells the employee if it’s in stock, where it is in the salvage yard, and the current condition of the component or vehicle. The main “weakness” that Case Pick-and-Pull will have to face is the lack of reputation in the local community. Being an upcoming automotive salvage yard, Case Pick-and-Pull will have to display a diligent commitment to its customers in order to establish itself as a reliable and trustworthy business in the local community. Consequently, customers who frequent the business will become a marketing tool for Case Pick-and-Pull by using “word of mouth” to advertise the

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