Pick N Pay Marketing Goals

1805 Words8 Pages

Question 1
Q.1.1
I have chosen the brand pick n pay.
Pick n pays brand identity is very popular although has changed over the years, below is picture of what their brand looks like.
(Figure 1)

Pick n pays brand is known almost all around the world. Pick n Pay has such a high reputation since they are one of the number one super markets. Pick n Pay brands tells customers about the unique qualities of their products and services. The brand gives the customer information on the product features, price as well as performance status.
The brand of Pick n Pay gives customers and future customers a platform, it can change customer’s perception and as well as giving the customer brand loyalty and making the customer trust pick n pay.
Having a …show more content…

Pick n Pay might also be pricing to get into a market or to create a position in it by promotional pricing. This would affect PnP in such a way that their prices would either be too low to bring in profit or too high that would chase customers away and lead to no profit at all.
PnP needs to think of their marketing action plan as an outline of their business strategy. Price goal setting is a general statement about what direction you want to go in with your business. For example we are focusing on price setting decisions, PnP can use these goals supported by an objective as a platform for creating an action plan that targets the growth of your price decision.
Setting goals is based on SMOT, strengths, weakness, threats and opportunities. It’s all about pick n pay positions their product at the right time and creating a demand for the product.
Organisation Costs
This part has two main …show more content…

Advertising; advertising messages are delivered in a wide variety of ways using many different kinds of media such as print media, television, radio and internet and social media.
2. Sales promotion; is a mixture of marketing communications and materials designed to intensify efforts of the markets sales force, induce intermediaries to stock and sell the product or service and sell within a period of time.
3. Direct response marketing; is an interactive system to create and keep customers by maintaining a long-term personal relationship.
4. Sponsorship; the alignment of a brand (Pick n Pay) with an activity in order to increase the commercial potential created by the association.
5. Personal selling; a person-to-person process. A one on one where the seller approaches the buyer by himself.
6. Public relations; the management through communication, of perceptions and strategic relationships between pick n pay and the internal and external stakeholders.
7. Digital media marketing; is all about social media, internet and print medias, it’s about the World Wide Web.
Pick n Pay uses all these tools and advertises in the correct way with having a website, Facebook, Instagram, twitter, Pinterest accounts which all fall under social

Open Document