Question 1
Q.1.1
I have chosen the brand pick n pay.
Pick n pays brand identity is very popular although has changed over the years, below is picture of what their brand looks like.
(Figure 1)
Pick n pays brand is known almost all around the world. Pick n Pay has such a high reputation since they are one of the number one super markets. Pick n Pay brands tells customers about the unique qualities of their products and services. The brand gives the customer information on the product features, price as well as performance status.
The brand of Pick n Pay gives customers and future customers a platform, it can change customer’s perception and as well as giving the customer brand loyalty and making the customer trust pick n pay.
Having a
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Pick n Pay might also be pricing to get into a market or to create a position in it by promotional pricing. This would affect PnP in such a way that their prices would either be too low to bring in profit or too high that would chase customers away and lead to no profit at all.
PnP needs to think of their marketing action plan as an outline of their business strategy. Price goal setting is a general statement about what direction you want to go in with your business. For example we are focusing on price setting decisions, PnP can use these goals supported by an objective as a platform for creating an action plan that targets the growth of your price decision.
Setting goals is based on SMOT, strengths, weakness, threats and opportunities. It’s all about pick n pay positions their product at the right time and creating a demand for the product.
Organisation Costs
This part has two main
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Advertising; advertising messages are delivered in a wide variety of ways using many different kinds of media such as print media, television, radio and internet and social media.
2. Sales promotion; is a mixture of marketing communications and materials designed to intensify efforts of the markets sales force, induce intermediaries to stock and sell the product or service and sell within a period of time.
3. Direct response marketing; is an interactive system to create and keep customers by maintaining a long-term personal relationship.
4. Sponsorship; the alignment of a brand (Pick n Pay) with an activity in order to increase the commercial potential created by the association.
5. Personal selling; a person-to-person process. A one on one where the seller approaches the buyer by himself.
6. Public relations; the management through communication, of perceptions and strategic relationships between pick n pay and the internal and external stakeholders.
7. Digital media marketing; is all about social media, internet and print medias, it’s about the World Wide Web.
Pick n Pay uses all these tools and advertises in the correct way with having a website, Facebook, Instagram, twitter, Pinterest accounts which all fall under social
Brandt claims that sponsors always have something to gain from their sponsorship due to fact that an advantage is within reach. Brandth states that “They lend their resources or credibility to the sponsored but also stand to gain benefits from their success, whether by direct repayment or, indirectly, by credit of association“ (Brandt 4). You can
1.0 Brief description of the brand/product/products. Where are they sold/marketed? What is the target market? BRAND/ LOGO Figure: New Logo for Oculus by Cory Schmitz, Mackey Saturday, and Nicolaus Taylor
Progress and challenges will be tracked by managers. Celebration will be in order when goals are achieved and challenges will be handled as they arise. Culture Objective 1 Develop a vision and mission statement
Advertising is defined as “any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service, or idea". By strategically selecting the advertising channels, the company strives to reach the target market
What is the definition of marketing and where does advertising fit within that definition? Marketing refers to the processes involved in communicating a product or service to customers or consumers. These communication processes can be used to sell, purchase, distribute or even promote a product or service to various markets. Simply put, marketing is the communication between an organisation and its customers.
Cutco corporation is the largest manufacturer and marketer of kitchen cutlery and accessories in the United States and Canada (instructors manual, Pg. 22). This company utilizes a direct marketing channel to distribute their high quality goods to customers allowing for most direct route from manufacturer to client. One of the incredible attractions for customers is the “forever guarantee,” that is offered with the purchase of any Cutco Product. The corporate objective is simple, to design and manufacture the highest quality product available. The foundation of this manufacturers product is incredibly high in quality and it has the backing of the forever guarantee ensuring that their support extends long after the purchase date,
The goals created for the organization have to be aligned with the strategic goals and overall mission of the entire organization.
Brands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or
CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.
The pricing strategy or pricing policy is one of the most important managers make for a product as it affects the profitable outcome and competitiveness that a product may make. (Toni, 2017). A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market by dropping the price or offering more benefits with the device such as packages.
First, set objective and charting the organization path is an extremely essential primary step to achieve organization objective. Howard and his partner apply path-goal theory in manage employees which means the effective leader clarify the path to help their followers get from where they are to the achievement of their work goals and make the journey along the path easier by reduce roadblock and pitfalls. This highly efficiency service performance tend to retain highly satisfy and trusting customer to Starbucks.
The virtue theory, which pursues virtuous principles, strategies and actions, can lead companies to understand their values, including mission, purpose, profit potential and other objectives. Virtuous employees tend to perform their roles consistently and competently in the direction of the company's goals. Virtues are the kind of thing you allow someone to take action to appreciate. Business people increase their likelihood of reaching their values and goals when they reach Objectivist virtues. Virtues emphasize the importance of each employee's valuable contribution.
Business PESTLE Analysis Task Kieran Kikillus Pick n Pay Person Addressed: Gareth Ackerman, chairman of Pick n Pay Title of Report: Analysis of External Factors Affecting Pick n Pay Terms of Reference The chairman of Pick n Pay, Gareth Ackerman has requested a report which is designed to analyse the macro environment in which the business operates to identify any potential threats, as well as to formulate appropriate strategies to prevent any of these threats from crippling the business unexpectedly.
Types of media: • Print media. • Electronic media. Print media: Print media advertising is a form of advertising that uses physically printed media (such as magazines and newspapers) to reach consumers, business customers, and prospects. Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience. Electronic media:
Innovative Promotional Tools Marketers make use of a variety of promotion tools to communicate with customers and other stakeholders. Also known as Marketing Communication Mix, it consists of “a specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships” (Armstrong & Kotler 2008). Figure: The Marketing Communications Mix: Advertising, Sales Promotion, Personal Selling, Public Relations, Direct Marketing Source: Armstrong & Kotler, 2008. The promotion tools of the Marketing Communication Mix are described below, together with the advantages and disadvantages of each component.