Pico Case Study Summary

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Pico Art Far East Holdings Limited (“Pico”) Case Study (Revised) Written by: Ang Hui En Amelia 1531842 DMC/FT/1A/05 Table of Contents Introduction …………………………………………………………. Pg 3 History/Background …………………………………………….. Pg 4 Corporate Social Responsibility ………….…………………. Pg 5 Corporate Structure ……………………………….…………….. Pg 6 Key Personnel ……………………………………………………… Pg 7 Core business ……………………………………………………… Pg 8 Campaigns/Works and Major Clients …………………… Pg 9 Competitors ………………………………………………………… Pg 10 Success ………………………………………………………………. Pg 11 References …………………………………………………………. Pg 12 Introduction Pico Far East Holdings Limited (“Pico”) is one of the world’s leading event management company and a giant in the MICE industry. The company has been in operation for more than 40 years since its establishment in 1969. It has more than 2000 staff in its network of 48 offices and operates in 40 major cities worldwide. As a leading Total Brand Activation Company, they have proven to have close to 50 years of accomplishments. Being people-oriented, the company strives to satisfy and exceed the client’s expectations through many activation platforms such as events and exhibitions and is determined to be the client’s partner of choice while achieving sustainable growth to become a leader in environmental’s best practice, health and safety and corporate

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