ipl-logo

Pilot Test Questionnaire

761 Words4 Pages

As for this research, the research instrument used is a self-administered questionnaire, which means it requires respondent to bear the responsibility to read and answer the questions by themselves. Questionnaires are adapted and modified from several journals in order to ensure higher validity. The purpose of doing so is because questionnaire developed by undergraduates have low validity if were to use in a research. The questionnaires will be given directly to the passengers in airport and it will take approximately around 10 to 15 minutes for a respondent to complete it.

3.4.1 Questionnaire Survey

The predominant instrument used in this research is questionnaire survey. Zikmund (2003) stated that the benefits of using this survey technique …show more content…

Section B collects data of the respondents’ general perception of Nestle’s products.
Section C collects data of the four variables – Brand Loyalty, Customer Satisfaction, Brand Reputation, and Product Quality. Each variable consist of approximately 4 to 5 questions.

3.4.3 Pilot Test

After designing the questionnaire, reliability analysis will be done to ensure the reliability of the measurements for the research. In this research, pilot test will be adopted to run the reliability analysis. Pilot test is a survey which will be done on a small group of respondents to ensure that the questions asked are reliable, and 20 questionnaires will be distributed to test the reliability. Respondents will be asked to comment and provide relevant suggestion on the changes to the questionnaire.

3.5 Construct Measurement

There are four types of measurement, namely nominal scale, ordinal scale, interval scale, and ration scale. However, only three measurements methods will be used in this research, they are nominal scale, ordinal scale and interval …show more content…

G. Zikmund, 2010). This scale helps researchers to determine if an object has more or less characteristics than other objects. Examples of ordinal scale used in this research are age and education level.
3.5.3 Interval Scale (Likert Scale)
Hair (2007) stated that an interval scale uses number to rate objects or events so that the distances between the numbers are equivalent (Junior Hair, 2007). One of the categories under interval scale is Likert Scale which is developed by Rensis Likert. This kind of measurement allows respondents to designate their attitudes by indicating how strongly they agree or disagree with a statement or question that ranges from extremely positive to extremely negative attitudes towards an attitudinal object.
3.6 Data Processing

Data processing is to organize and manipulate data which is normally huge amounts of numerical data and convert data into information. In data processing, it consists of few steps – data checking, data editing, data coding, and data

Show More
Related

  • Nt1310 Unit 4 Measurement Issues

    91 Words  | 1 Pages

    Measurement issues. Data, even numerically coded variables, can be one of 4 levels - nominal, ordinal, interval, or ratio. It is important to identify which level a variable is, as this impact the kind of analysis we can do with the data. For example, descriptive statistics such as means can only be done on interval or ratio level data. Please list under each label, the variables in our data set that belong in each group.

    Read More

  • Standardized Testing Chapter Summary

    771 Words  | 4 Pages

    In this chapter, Jo Boaler describes several school systems who do not use “tracking,” filters that separate students into high-level mathematics classes and low-level mathematics classes. She continues with a discussion that reminds us of the harmful effects of “tracking” and the damage it does to students’ mindsets, both those students on the high-level and the low-level track. Ms. Boaler goes on to suggest that heterogeneous groups of students can effectively work together and individual students can develop a growth mindset. The remainder of the chapter focuses on teaching mixed ability groups effectively and includes an in-depth look at how the tasks students complete and the type of instruction they receive can promote growth mindsets.

    Read More

  • 9/11 Literature Review

    194 Words  | 1 Pages

    Authors, Nicole Persico and Petra Todd, discussed the issue of passenger profiling at airports across the country. Airport security officers follow specific protocols in randomly selecting someone to search the airport. However, due to the events of September 11, 2001, profiling procedures at the nation 's airport has increased, This change resulted in some unethical profiling, which led to ethical implication such as discrimination lawsuits. The authors also addressed the changes is the development of a computer-assisted passenger prescreening system (CAPPS II), which is a tool to select passengers for screening. Under the CAPPS II system, travelers will be automatically identified, complete background checks will be completed, and other

    Read More

  • Standardized Testing Research Paper

    895 Words  | 4 Pages

    Standardized tests are very common in today’s modern society. They are used as a tool to measure a person’s performance and indicate how their estimated performance will be in a college class. Every year hundreds of students take the ACT or SAT in order to get accepted into their college of choice and to receive scholarships, but they fail to see the problems with these standardized tests. As more and more people take these tests, the national average score falls causing doubt in the extremely important system. This is leading people to question whether or not the ACT and SATs are accomplishing what they were created to do.

    Read More

  • Obstacles In The Testing Trilogy

    1483 Words  | 6 Pages

    Would you fight through all obstacles to accomplish a test determining your life? Or would you crumble under the pressure? In The Testing trilogy, there are many characters that have multiple different obstacles to face during the trilogy. Cia has had many obstacles for example when she had to figure out who to trust and who to rely on. My theme that i find is very common in the testing trilogy is that there will be many obstacles to overcome in life.

    Read More

  • Standardized Testing Essay

    1594 Words  | 7 Pages

    To Test or To Read It would be nice to imagine that everyone begins at the start line together. Unfortunately, a majority of people start at a disadvantage. In most public elementary schools, there are students in every grade level that are reading behind grade level. Consequently, these same students will encounter tests throughout their whole academic career. Starting in elementary school, a literacy gap will begin to emerge among students.

    Read More

  • The Importance Of A Mock Survey

    1585 Words  | 7 Pages

    The primary goals of the mock survey are to raise the awareness of nurse managers, educate staff, reduce anxiety, display support and provide for gathering any identified needs. A self-evaluation tool that could prove helpful in decreasing apprehension is called the mock survey which simulates the site visit process and provides standards review similar to the Joint Commission on Accreditation of Healthcare Organizations (JCAHO) parameters. The evaluation for accreditation by JCAHO can induce considerable concern for chief nursing executives and staff. This method of self-evaluation was implemented at the Department of Nursing of Genesee Hospital in Rochester, New York. All interview tools used in the survey were developed using information

    Read More

  • Nestle Corporate Social Responsibility Case Study

    3469 Words  | 14 Pages

    This business is regularly followed by human resources, safety and health environment-related compliance and business integrity which is based on an independent external audit network evaluated programs called CARE. Therefore, Nestlé worked hard to ensure a high standard of both employees and employers welfare as well as other forms of its CSR aspects such as employee safety, environmental problems, and education. Nestlé believes that its corporate business responsibilities shape the way of business that form of the cultures values, although the basic foundation is unchanged from the time of the origins of the company. Thus, its corporate business principles

    Read More

  • Starbucks Value Proposition

    1586 Words  | 7 Pages

    Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.

    Read More

  • Examples Of Business Ethics Of Nestle

    2901 Words  | 12 Pages

    Nestle possesses about 450 factories and has businesses in a total of 86 countries around the world. Nestle has a large range of products, from food and snack to ice-cream and cereals. Nestle has the objective to be recognized worldwide as the leader in Nutrition, Health, and Wellness. Nestle has a motto that states, “Good Food, Good Life” that holds the company’s purpose of enhancing the quality of their customers daily

    Read More

  • Organizational Structure Of Nestle

    1276 Words  | 6 Pages

    Nestle believes that size and attitude contribute to leadership in the industry, and thus demands a continuous development of the organization and its functioning. In order to support these goals, Nestle is committed to encourage their people to deliver a high level of performance to achieve its goal and motive. The eventual aim is to produce the products of such quality so that they can create value for shareholders and consumers, business partners and employees, and the local communities in which Nestle operates. So what basically sets this multinational company apart from its competitors is that its primary agenda is not to focus on short term profits, but to develop business for long term with customer and quality being the top

    Read More

  • SWOT Analysis Of Nestle In Malaysia

    1140 Words  | 5 Pages

    In fact, some families had used Nestle products for a long period. In addition, Nestle has a vigorous relationship with retailers and occupied large amount of market share in some national economies especially in Europe and United States. This is to ensure the brands will continuously stable in the market competitive. Therefore, a strong research and development (R&D) of this company needed to commercial a new products and improve the existing products. WEAKNESSES

    Read More

  • Nestle Milo Case Study

    1047 Words  | 5 Pages

    The First objective of the project is to study about the awareness and Brand equity of Nestle Milo. In this phase, the key factors that led to decline of the Brand Milo, how Milo’s positioned itself and targeted its customers were evaluated. The Second objective is to recommend Segmentation, targeting and positioning strategy for relaunching the Brand Milo. In this phase we analysed the perceptual maps and identified the gaps between nestle milo and its competitors. The overall purpose of this study is to understand the dynamics behind success or failure of the brand.

    Read More

  • Literature Review Of Customer Satisfaction In Restaurant Industry

    1284 Words  | 6 Pages

    1. Student details: 1.1 Name: Vaghela Deepikaben Maganbhai 1.2 Student ID:1525258 2. The programme of research 2.1 Title: To evaluate customer satisfaction in restaurant industry in India. 2.2 Research Objectives: • To explore the relationship exist among these factors, employee performance, food quality, price, physical environment and customer satisfaction with the help of literature review.

    Read More

  • Swot Analysis Of Nescafe

    1508 Words  | 7 Pages

    Department of Management Studies Marketing Assignment-1 on Nescafe Submitted by Arpit Gupta MS14A017 Table of contents Contents Table of contents 2 Introduction 3 BRAND 3 About product in WORLD 3 NESCAFE IN INDIA 3 The 4 P’s applied to Nescafe 4 Product 4 Promotion 4 Price 5 Place 5 SURVEY ANALYSIS 5 SEGMENTATION , TARGETING AND POSITION OF NESCAFE 6 Segmentation 6 Targeting 7 Positioning 7 COMPETITORS 8 PRODUCT LIFE CYCLE 8 SWOT ANALYSIS OF NESCAFE 10 BIBLOGRAPHY 10 INTRODUCTION BRAND Nestle is a Swiss based multinational food and beverage company Nestle was founded in the year 1867 by Henri Nestle (German Pharmacist) in Switzerland.

    Read More

More about Pilot Test Questionnaire

Open Document