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Pinterest Case

1096 Words5 Pages

Analyze Pinterest is a photo sharing web and mobil company, designed to help its users save, or in this case pin, their favorite ideas. Contrary to what some believe, Pinterest is not a social media site; instead, its intended purpose is focused on the users themselves, and not the relationships between them. Ben Silbermann, Pinterest’s CEO, said in an interview with Fortune, that while Pinterest has some social elements, he doesn't view his company as a social network, instead he draws parallels with search engines. With Pinterest, pinners can browse Pinterest itself or the web and then bookmark their favorite searches in the form of a picture and ‘pin it’ to their virtual ‘board’. Therefore, creating a simple way to aggregate the pinners’ …show more content…

The more times that picture gets pinned the more pinners it reaches. Pinterest relies on this pyramid effect to keep it flowing smoothly; however, they also need new pins added from the web to keep growing. Businesses are a great contributor to pins being pinned from a website, with 67% of pins coming from a business website (Smith, Craig, “Businesses”). This high percentage is due to advertising as well as professional grade photos to pin. Their high quality photos help the pyramid effect (and Pinterest) work effectively with their beautiful ‘book …show more content…

However, in the past Pinterest has had trouble with malicious ads that redirect users to a site to enter their personal information to get a ‘free’ Starbucks gift card, while instead compromising their identity (Yin, Sara). To address the issue of inappropriate pin that go against their policies, they have added a function to allow users to report any offensive pin or spam(Content Policies, Spam on Pinterest). for the most part, pinners interact well with each other as, but Pinterest as set precautions to protect themselves and their pinner

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