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Pinterest Misconceptions

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Pinterest is a photo sharing web and mobile company designed to help its users save, or in this case pin, their favorite ideas. Contrary to what some believe, Pinterest is not a social media site; instead, its intended purpose focuses on the users themselves, not the relationships between them. In an interview with Fortune, Ben Silberman, Pinterest’s CEO, discusses the misconceptions being made between Pinterest and other social media networks, instead he mentions that Pinterest is a self-serving “catalog of ideas (???) . Users (pinners) can browse Pinterest itself or the web and then bookmark their favorite searches in the form of a picture and ‘pin it’ to their virtual ‘board’, thereby creating a simple way to aggregate the pinners’ favorite …show more content…

The more times that the picture gets pinned the more pinners it reaches. They rely on this pyramid effect to keep Pinterest flowing smoothly; however, they also need new pins added from the web to keep growing. Businesses are a considerable contributor to pins being pinned from a website, with 67% of pins coming from business websites (Smith, Craig, “Businesses”). This high percentage is due to advertising with professional grade photos. Their high quality photos help the pyramid effect (and Pinterest) work effectively with their beautiful ‘book …show more content…

Moore also points out in another article, “Pinterest Data Analysis,” that about 80% of the over all pins are repins (Moore, “Pinterest Data Analysis), with female pinners pinning 92% of the total pins (Moore, “Pinners be Pinnin’”). Unlike men, the women pin for inspiration; as their inspiration grows, Pinterest grows with them (Baer, Jay). Although each sex has their own particular purpose, they both apply Pinterest to their

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