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Pixie Market Essay

2170 Words9 Pages

Chapter 1: The New Brand

Pixie Market
Bringing Pixie Market into Singapore is a realization of every 'IT ' girl 's and creative individual 's dreams. An IT girl is stylish and socially favored while a creative individual often dresses up freely and is not afraid of criticism. These personalities are commonly found in young adults in Singapore. Pixie Market offers a combination of pop culture influenced sportswear as well as contemporary and quirky styles. The selling point of Pixie Market is simple, a twist to the ordinary. It 's designs are often unconventional yet practical. This had it 's loyal customers praising.

In Singapore’s context
Pixie Market will stand out among present high street brands in Singapore as the brand’s price point appeals to the upper class of young adults who have higher buying power. This is different from high street brands like Topshop and Forever21 whose target market are students who look at lower price range. Unlike these brands, Pixie Market designs are less mainstream and suits those who prefer long lasting styles which, more and more young adults are sporting. Therefore, it will be a good opportunity to bring in Pixie Market into Singapore as the opening will also be the brand 's second store in the whole world, making the brand even more exclusive.

Location …show more content…

The mall is easily accessible by public train and buses as well as personal vehicles and a walking distance of 3 minutes from Somerset Station. The location is perfect for Pixie Market 's opening as the crowd at 313@Somerset are of the young cosmopolitans and fashion forward professionals. Pixie Market will also blend in well with other merchants of the mall as shops there offer the best mid-level fashion pieces. Thus, there will be fair

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