In 1958, the first Pizza Hut restaurant has opened by brothers Frank and Dan Carney in Wichita. Their mother lent them an amount of $600 and they bought some used tools and materials to ready for the business. They made pizza and distribute those pizza to some customers who are interested. A lot of people ask Carneys how Pizza Hut got its name. This is because when Frank and Dan Carney were setting up the first restaurant, the building only has a mark with nine characters.
Eleven years after the restaurant got started, the family built a frozen pizza plant. According to the official Totinos Pizza web page "Rose sold the company to the General Mills family and with that she was able to invent pizza crust that would stay crispy throughout the freezing and thawing process" (Our). Fame and glory, this is what the Totino company gained after the crispy crusted frozen pizza hit the stores. Rose was responsible for revolutionizing the way frozen pizza was made and mass produced. This was such an innovation that she actually patented the crisp crust of her pizzas.
• Domino’s Pizza is very up to date with the technological trends. Domino’s also has a tracker for their online pizza for us as the consumers to check when and where our pizza will arrive and at what stage is the pizza at such as Preparation/Oven/Quality Check/Delivery. Weaknesses • Domino’s Pizza focuses on pizza giving it a very one sided menu leaving the customers with not many options other than pizza and a few
Introduction: This case analysis is over Papa John’s International, Inc. I will be providing information about their history, concerns/competition, and conclusion. History: The creator of Papa John’s was John Schnatter. He first became interested in the pizza business when he was in high school working at a pizza and sandwich restaurant. Right when he started his job their he knew he wanted to open his own pizza shop.
Based on the observation that consumer perceptions of the two top chains, Pizza Hut and Domino’s Pizza were changing. The growing perception was that the two leading chains were providing and inferior product. Papa John’s used the opportunity to create a differentiated value proposition and adopted the slogan “better ingredients. Better Pizza”. It grew rapidly to become the third largest pizza chain in America.
During the early days of Pizza Hut before the iconic red roof had become the symbol and logo of the brand, Pizza Hut had their own mascot, Pizza Pete. The mascot could be identified wearing a chef’s hat, neckerchief and an apron, and most often would be serving hot food to eager customers. Unfortunately after the 1970’s Pizza Pete faded away and was replaced with the still famous Red Roof which had originated in 1969. In the 70’s Pizza Hut expanded their product range to offering Pizza Hut pizza ovens (shaped as the actual Pizza Hut restaurant) – a concept very similar to the famous ‘easy-bake oven’ but instead kids could create their very own Pizza Hut Pizza. Recently in 2012 Pizza Hut launched another interesting product which was quite surprising for a fast food restaurant.
Background Domino's Pizza is an American pizza restaurant chain was founded in 1960. In February 2018, it became the biggest seller pizza all over the world, and in the United States relies on a series of global retail sales company. Fun Facts: • 70% of the items on Domino's menu are new since 2008. • There are more than 34 million ways to create a single Domino's pizza. • Pepperoni is the most popular U.S. pizza topping, followed by mushrooms, sausage, ham and green peppers.
1.1 Internal Analysis Burger Hut is one of the most well-known local chains of fast food restaurants in Singapore. It is known for using quality and fresh ingredients. It originated in Singapore with its first branch opened 5 years ago, and it has expanded to 40 branches island wide, mainly in shopping malls, serving nearly 200,000 customers daily. With its increasing popularity, it aims to expand overseas in the future and into territories around the world. 1.2 External Analysis (PESTEL) 1.2.1 Political Politically, any organisation is heavily influenced by the country government’s policies.
The Pizza Hut Marketing Concept Pizza Hut operates in 84 countries and territories throughout the world under the name “Pizza Hut” and features a variety of pizzas with different toppings as well as pasta salads, sandwiches and other food items and beverages. The distinctive décor features a bright red roof. The legacy of Pizza Hut began in 1958, when two college students from Wichita, Kansas, were approached by a family friend with the idea of opening a pizza parlor. Promotion Pizza Hut uses the direct basic communication style to convey messages that address individuals straight to the point. The promotional method that Pizza Hut is using is advertising.
Pasta Pizza Hut Pasta have been an accompaniment to the popular Pizza Hut became the registered trademark since the conception of the pasta making in addition in Pizza Hut restaurant (Pizza Hut, 2015) and also doing business under the name of Yum! Brands, Inc. Total sales for the company in 2010 reached 11 billion US dollars. The ingredients that go into the Pizza Hut Pastas are as seen in Figure below. Figure Ingredients of Pizza Hut Pasta Making Pasta Ingredients Supplier Whole wheat rotini Durum Whole Grain wheat semolina Gluten Niacin Ferrous Sulphate (Iron) Thiamine Mononitrate (B1) Riboflavin (B2) Folic Acid. Cold Storage/Unilever Pastas (Fussili/ Rotini/ Fettuccine/ Penne / Spaghetti): Durum semolina Niacin Ferrous Sulphate (Iron) Thiamine Mononitrate (B1) Riboflavin (B2) Folic Acid.