Once there are a few choices, consumer needs to do an alternative evaluation. Consumer will then evaluate on two aspects, the objective characteristics, which is the features, and also subjective, which is the perceived value or the reputation of the company. The consumer will look into the new product that Pizza Hut offers, whether there is a good review through social media or the company’s website. Once the consumer has already made a decision on what to buy, which is the new Pizza Hut product, the consumer will make a purchase decision. The consumer will look at the situational factors, terms of sales, atmosphere, financial circumstances, time pressure and experience.
The other three unquestionably become an integral factor and can represent the moment of truth an eatery, however in the event that the eatery you pick has nothing that bounced out at you in taste, then you most likely will need to continue looking. So for reasons unknown you wind up picking a pizzeria, once you get once more into your old schedule, it will ideally be similar to you never left your other most loved spot, or possibly it will make you happy that you needed to locate another spot. What's more, being a pizzeria, ideally their pizza is one of the best things on their menu so that when that is the thing that you are ravenous for, they will dependably have something to offer. People love pizza. The normal American alone eats a normal of 23 pounds of pizza for each year.
Pizza Hut Restaurant provides a comfortable and friendly atmosphere, with great services and making it a perfect place to relax and spend time with family at there. Pizza Hut Delivery assures and delivers hot and fresh pizza to customers within the time set. For the purpose of ordering pizza through online, Pizza Hut Company has created an online ordering website and also provided delivery services to customer who has made order. The computer-based information system that has been chosen is Pizza Hut online ordering system. However, everyone can use this system as well.
The business that I would like to start is All Around Pizza. I chose All Around Pizza because this is the business project I am going to try to actually start up for Entrepreneurship 414, where I pitch my idea to investors. All Around Pizza will be a brick-oven mobilized pizzeria, located in Boise, ID. This will be a profitable business because everyone loves pizza, and if there is a demand, then sales will be made; especially if we have a mobilized brick-oven pizzeria. This idea was stumbled upon on when my friend Alex and I were leaving the bars and really wanting pizza, and we were sick of Pie Hole's Pizza and our idea clicked in our head, because going to Boise State my Freshmen year, I know that Pie Hole can get old.
Pizza Hut is knowns for its Italian-American cuisine menu including pizza and pasta, but it has some side dishes like buffalo wigs, breadstick and garlic bread. Recently, the menu grew more diverse as the brand expanded offering salad, dessert and local specialties. The diversification of Pizza Hut’s menu is through partnership with company that are well known for its product. For example, Pizza Hut is able to offer an 8-in cookie by partnering with Hershey. As a result, this partnership has enable the company to earn extra revenue and satisfy the customer need for delicious dessert.
However in exhibit 14 (page 14) there are 52% people in “top two box” percentage • Calculation: 104/200 = 52% o Based on that information, we can obtain the information that at this stage, people still prefer to eat pasta compared to pizza. The reasons being is because based on exhibit 14 most people see pizza as a eat out/delivery food, as well as good pizza in take out/delivery brings and more convenience compared to frozen supermarket pizza. • Strong fresh homemade pizza culture o Pizza was part of Italian ethnic food and it already available in frozen, before Nestle launched their refrigerated pizza. o Easy access to restaurants that provide take out or pizza delivery and more
Furthermore, Dominos is present in most places where Pizza hut is not. However, the best opportunities for pizza hut is invent on new flavour of pizzas and other Italian food. At Domino’s, we make great pizza. Our VISION is to “Be The Number One Pizza Company In The World And In Every Neighbourhood”. We will do this by living and breathing our PURPOSE of “Feeding The Power Of the Possible One Pizza At A Time”.
In Table B, we can see that Pizza Hut closest competitor Dominos is making very healthy sales growth. The Washington Post (2014) stated that one of the main reason is the company effective strategy to introduce in some of its U.S. stores the concept that allows the customer to see their pizza freshly made before their eyes. The model which Domino has named “Pizza Theater” has help it emphasizes its pizza freshness and quality, thus increasing its sales volume. For Pizza Hut, it can look into offering personalised crusts and toppings selections of high quality, and/or creating unique delivery or ordering platforms with technology. The title of a differentiator is obtainable by Pizza Hut given proper
(Crust Gourmet Pizza, 2012). SWOT Strengths • Healthy option pizza rather than unhealthy competitors for example Dominos • Becoming more popular by being the healthier option pizza (Watson, 2015) • Pizzas are gourmet. Better quality then competitors • Don’t have to run the business alone. Support, knowledge and experience is provided. • 95% of stores owned and operated as franchises, so there is proven success (Crust New Zealand, 2015) Weakness • Prices may be more expensive due to pizza is gourmet • Since population seem to be eating more healthy, pizza may not be the healthy option for them • Number of competitors, for example Dominos Opportunities • Bring out a healthy pizza to accommodate for healthy eaters • Use more fresh produce to create pizza • Open more stores