Marketing Strategy Of Pizza Hut Essay
Some challenges they face as of today arenot having adequate supply chain management, increasing real estate sectors, inadequate number of manpower etc. Pizza hut has used some marketing strategies and product strategies to break away from the challenges they face. They are, market segmentation to produce affordable pizzas for a vast range ofcustomers, increasing the number of options available on the menu by including a range of tastes not only under pizzas but also under other delicacies pizza hut provide. “An example of the above is the introduction of the ‘3-course meal for Rs 99’ in India to attract more people into the brand by Pizza Hut” Another recent innovative strategy of pizza hut is the home delivery system to introduce customer …show more content…
But in order to localize their products they also have introduced local delicacies like “birizza” which is a type of biryani. Rich taste of pizzas, high quality and sizeable portion are the main product strategies of pizza hut. The pricing strategies o pizza hut is skimming pricing. Even though they have skimming pricing customers prefer to go to pizza hut over another competitor because of their value added services. Pizza hut initially used their targeting strategies to markets which did not have pizza chains, but it was renewed to target metro markets as well. Pizza hut’s main target customer base is upper class and well off customers who can spend lavishly on a high quality international pizza. But sometimes the high quality can have different impacts due to the availability of raw products in the market where they are operating. Even though USA may have access to all the luxury and quality ingredients like halepenos, olives, oregano, thyme, olive oil, capers, cheese etc, other local markets do not have the same ingredients to produce the same quality which they produce in USA. Thus even though the price is the same among all the countries, its quality differs and can also mean that the pizza is not worth the price in every market in which they
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