Pizza Restaurant Analysis

830 Words4 Pages
Pizzy is a privately-owned pizza restaurant offering a product menu that does not currently exist in the area and first to offer home delivery. Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competitors.Our target customer is mainly for the family. Kota Samarahan’s population is rapidly growing with new subdivisions and families moving to the rural suburb of the main city of Kuching’s area. We believe a locally-owned restaurant is the best option to serve the rapidly growing population with a fresh, unique menu as opposed to a local chain franchise. Meanwhile,young adults is more likely into the lunch business which is driven by individuals. Many go out to lunch to get out of the
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The contents in which food is eaten can affect food choice, particularly in terms of healthy or unhealthy foods are on offer. The availability of healthy food at home and 'away from home ' increases the consumption of healthy fast food. As more people are beginning to eat healthy, whole wheat options are available for pizza crusts. Currently there is only one direct competitor Pizza Hut, which is the only delivers in the Kuching’s town area. Their dough is pre–made and not hand tossed. We will establish our business offerings as a clear and viable alternative for our target market, from the scores of "slow delivery", "frozen dough", and "your average" pizza chains. Featuring our recipes are delicious, made fresh daily, and our toppings go all the way to the edge of the pizza crust. Additionally, we are the only that provides vegan options to customers. Along with low prices, free toppings choices is good for the sale…show more content…
We look to provide the best possible value to our customers who desire great tasting pizza and to provide customers with the satisfaction of receiving a great value, both tangibly and intangibly compared to existing of other pizza’s shop. Additionally, we are the first home-deliverer of pizzas in our area with fast-casual operation with dine in, take-out, and delivery. Typically their deliveries take an average of an hour per order and includes surcharge. We will have a first mover advantage in offering quality pizzas for fast, free delivery. Offer delivery all day on Saturday and Sunday and some holidays. Our smiling, unassuming, and good natured approach to all of our customers will be evident, and highly appreciated. We will constantly monitor our product to ensure quality food and beverage at all times. Our recipes are delicious, made fresh daily, and our toppings go all the way to the edge of the pizza crust. On the other hand, opportunities exist in offering online ordering.We could be reach in Facebook online order. A of these qualities are consistent with goal of providing a top quality fast food experience. We want "word-of-mouth", where our customers value our brand as something exciting and cannot wait to tell their friends and

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