ipl-logo

Pizza Swot Analysis

1569 Words7 Pages

1. Strengths and Weaknesses
Dr. Oetker has established a reputation for high quality products that are made with the best of ingredients. Inspired by authentic Italian recipes, Dr. Oetker Ristorante offers a true pizzeria taste with an authentic thin and crispy base, and a variety of authentic toppings. Ristorante is the perfect solution for the consumer with an appreciation for quality and convenience. Dr. Oetker Ristorante offers a wide range of varieties to suit all tastes so everyone can have their favourite pizza.
However, the Dr. Oetker Ristorante range faces vast competition as their product is rivalled by a number of different competitors, for almost identical prices. Another weakness of the range of pizzas is that they are frozen and not fresh. Even though the ingredients are fresh, they are still frozen for a long period of time. This would deter some consumers from buying the product as they may prefer to have a fresh meal with fresh ingredients, rather than having …show more content…

Oetker Ristorante Pizza’s are inspired from authentic Italian recipes. They offer a real Italian restaurant taste with a delightfully thin and crispy base and generous mouth-watering toppings. There are eight different types of Ristorante Pizza’s: Mozzarella, Speciale, Pollo, Pepperoni-Salame, Hawaii, Vegetale, Funghi and new Formaggi Pomodori. It is a tangible product as you can physically touch it and consume it. Dr. Oetker Ristorante Pizza offers a meal solution for the consumer who demands premium quality and convenience. Their target market consists of students and families as they offer a quick solution to hunger whilst having a product that is high in nutrition. According to Dr. Oetker, there are four types of consumers that they appeal to: The everyday family favourite occasion, consumers who like to dine in, consumers who want a pizza for that sharing occasion with friends but don’t want to have to pay takeout prices and consumers who just want a quick and tasty, convenient

Show More
Related

  • From Batavia To Durand: The Fire Barn

    221 Words  | 1 Pages

    The ambience was only one factor to the restaurant’s success. What people really came for was the food! Mrs. (name) was famous for her one-of-a-kind XXX large pizza, appropriately named the “Five Alarm Pizza”! This was made from four large pizzas, and was served on an old-school fire rescue net.

    Read More

  • Wethersfield Pizza History

    214 Words  | 1 Pages

    Pizza, but not really. There is a little hole in the wall restaurant in Wethersfield, CT that is a little bit deceiving by it’s name. It’s located in a small plaza just on the town line of Rocky Hill and Wethersfield that’s very hard to see. As small as it is, the reputation is bigger than imaginable. Think Wethersfield Pizza serves pizza?

    Read More

  • Who Is Dave And Busters Target Audience

    681 Words  | 3 Pages

    Figuring out your target market is a very important first step to figuring out a new marketing strategy for a company. The company my group chose was, Dave and Busters. Dave and Busters is an American-style entertainment center, featuring a restaurant, sports bar, and an arcade. There are many things that influence the demographic of a target market. In this paper I will analyze the target market demographics for our company; Dave and Busters, and explain why these demographics are so important for the financial side of Dave and Busters.

    Read More

  • Premier Inn Swot Analysis

    1718 Words  | 7 Pages

    Premier Inn is a famous British hotel brand with over 700 facilities worldwide. Being founded by Whitbread in the year 1987, the company is the result of a merge between Premier Lodge and Travel Inn. Premier Inn hotels operate under the strategic partnership between the leading international companies and Britain’s leading hospitality firm Whitbread PLC. This allows enhancing the popularity of the Premier Inn brand all over the world.

    Read More

  • Swot Analysis Of Trader Joe's

    1012 Words  | 5 Pages

    TRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.

    Read More

  • Swot Analysis Of Eataly

    860 Words  | 4 Pages

    The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place. Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers

    Read More

  • Swot Analysis Of Wonderful Pistachios

    1120 Words  | 5 Pages

    adopted by their target audience because they’re backed up by Havas which has a good reputation of successful campaigns for brands aimed at the Hispanic community. Industry Analysis: Wonderful Pistachios is part of the snack food industry. The Los-Angeles based company has more than US$4 billion in annual sales. SWOT: The strengths of this company are that they are a leading brand and already had good revenue before the campaign took place (there is customer loyalty).

    Read More

  • Kellogg's Target Audience Analysis

    2943 Words  | 12 Pages

    In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.

    Read More

  • Food Culture Research Paper

    1949 Words  | 8 Pages

    Italian meal commonly consist of pastas such as spaghetti, lasagna, penne, and linguine. Italian spaghetti and meatballs has been one of the many worldwide favorite dishes for decades. I remember coming home from school many days with a big plate of spaghetti waiting for me at the table, the slippery noodles, well seasoned meat, and spaghetti sauce all went together perfectly. Pizza is also widely known in the Italian culture and it believed that they perfected it over time. Many Americans have memories connected to pizza, it is one the most easily accessible and enjoyable dishes and it is delicious as well.

    Read More

  • Swot Analysis Of Bareburger

    2768 Words  | 12 Pages

    LEADERSHIP & MANAGEMENT WEBINNOVATE 2.1 BAREBURGER SWOT & PESTLE ANALYSES ASSIGNMENT Submitted by: (The7Corgis Group) John Hargaden David Gardiner Hassan Sougrati TABLE OF CONTENTS Company Description Key Facts SWOT Analysis Strengths Weaknesses Opportunities Threats PESTLE Analysis Political Economic Social Technological Legal Environmental “You can’t grow if you don’t go out of your comfort zone” Euripides Pelekanos – Bareburger Group LLC Co-Founder & CEO 1. COMPANY DESCRIPTION

    Read More

  • Macro Environmental Analysis Of Nike

    2130 Words  | 9 Pages

    Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

    Read More

  • Papa Johns's Business Model

    1121 Words  | 5 Pages

    The most important one would be the Threat of Rivalry. There is a lot of competition between pizza franchises and local restaurants. Many of these franchises and restaurants sell similar products for near the same price and size, which makes the switching costs low. They use advertising and promotion to gain more customers. For example, Pizza Hut offers a dining area for their customer as well as a lunch buffet with healthy alternatives.

    Read More

  • Pillsbury Cookie Case Study Summary

    1885 Words  | 8 Pages

    ADVANCED AND APPLIED BUSINESS RESEARCH Name: Muhammad Zubair Qureshi ERP: 12191 Section: MBA (Morning) Topic: WAC (Pillsbury Cookie) Submitted to: Dr. Huma Amir Date: 31-1-2016 EXECUTIVE SUMMARY This case tackles the research analysis that was conducted by General Mills Canada to understand the major factors in terms of variables of their target market in order to make a specific strategy to better the sales performance of the Pillsbury Refrigerated Baked Goods or “RBG”. This research highlights how the company was analyzing consumer preferences in accordance to taste usage and purchase intension for the RBG cookies.

    Read More

  • Starbucks Target Audience Analysis

    1087 Words  | 5 Pages

    Starbucks’ target audience is not gender-specific as it included both males and females. The age bracket for adults are between the ages of 25-40 years, and children aged 2 years and above. The adults in the target audience are married, and with children. From a social class viewpoint, affluent families are prioritized, focusing on households with middle to high income. Additionally, these are adults that have graduated tertiary education and are now urban professionals.

    Read More

  • Mcdonald's Market Segmentation

    1402 Words  | 6 Pages

    The age factor used by the target market of McDonalds is a family with dual income that does not have the time to prepare their food for their children, the workers who are having lunch and teens. Besides that, according to Schroder and McEachern (2005), global target market fast-food industry account for 79 percent is at age 17-25. The income factor used by McDonald target customers are upper-middle and lower income consumers. The Mac value offered by McDonalds will attract lower class customers to upper-middle customers. McDonald 's lunch meal RM5.95 has improved the product as it is attractive to upper-middle and even lower customers.

    Read More

More about Pizza Swot Analysis

Open Document