Planning Process Of Kfc Analysis

Introduction Why Plan? Planning is a very important part of an organisation "the methodical progress of action programs intended at attaining agreed business objectives by the course of action of analysis, evaluation and selection amongst the opportunities which are seen to be present in the near future"(jones,1974).Planning is needed in order to achieve an organizations goals

This report will discuss the planning processes of KFC. It will also provide a SWOT analysis of KFC and based on the analysis strategic, operational and tactical plans will be proposed.

Planning Process The Planning process is the steps a organisation uses to develop spreadsheet of its spending to guide future activities the documents drafted will include

Vulnerability

Bring out new or different kinds of options which can take advantage of opportunities by overcoming weaknesses. 1. Dishonest suppliers. In recent years that KFC has been contracting suppliers that supplied them with contaminated chicken or were mistreating chicken, therefore results in falling sales and damages public image (Swot Analysis of KFC, 2010). 2. Harmful publicity. KFC criticised by PETA over the conditions chickens have been raised. Also, it received bad publicity when chicken served in the restaurant was still attached to the chickens kidney. There is more or less bad news from KFC, which damages it’s image immensely. 3. Unhygienic menu. KFC 's menu is largely made up of high calorie, salty, fat meals and drinks. These kinds of menu offering prompts protests by organizations which blame fast food for obesity in society and for this reason, KFC 's popularity is decreased. Consumers also decide to go for healthier choices. 4. Extensive Turnover. Employees in KFC are low paid and do low skilled job. This results in poor performance and high employee turnover, training staff up to basic skill level increases costs and ads to overall spending of KFC (Swot Analysis of KFC, 2010).

Specializing into vegetarian Menu KFC has recently entered the vegetarian fast food category chain but they have a inadequate items on the menu, unlike other chains like subway, Pizza hut and McDonalds who are known as established players in the segment. Specializing into vegetarian items as they do in non veg will help the company grow in its overall global market. Rise in health conscious population Making a menu for health conscious population will be the driving force for the industry in the future because when changing a lifestyle people will be getting less time for themselves which is a resulting factor to the health issues currently facing people in this moment in time. Market multiplication

KFC Strengthening their outlet networks will further penetrate the current market which will help them increasing its revenue and becoming the number 1 player in the fast food industry market given they have the presence in both non Vegetarian and Vegetarian options in the existing menu in selected markets. Increasing demand for healthier food The demand for healthier food is increasing and KFC introducing more options of healthier food choices in the menu which they could turn its weakness into strengths could benefit them in the long