Plough To Plate Food Supply Chain Case Study
The Food Supply Chain
Plough to plate Food Supply chain The efficiency or inefficiency of this supply chain is visible in the above exhibit itself. It is evident that there is lot of manual handling in the whole process. Because of this there is lot of wastages and 30% of the food is wasted due to manual handling.
There are lots of players involved in this supply chain. This supply chain would start from Seed Producers, fertilizer factories, Farmers and also involved Govt, warehouses, fair price Shop, transport companies etc. The big question is: Is there anyone orchestrating the relationship among all the actors. Is there any information flow from consumer to the farmer?
Does a farmer know what he should produce? Question which could be asked is why a Farmer is choosing to produce tomato or potato. Did he see a market requirement or in other terms a demand for the product he is going to produce. If we look at other industries like automobile, the advantages, competition and everything is analyzed and then the decisions are taken. Majority of our farmers don’t think like this. Instead they believe in producing a thumping of something and they try to sell the whole produce. If for some
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Points mentioned above indicate that we have a disintegrated supply chain. In few instance when retailers interacted with the farmers directly they felt it was easier to deal via commission agents and hence Mandis are now the in the center stage and it would be safe to say that processes food supply chain is as efficient as that of Mandi.
There are other regulations too like MSP and essential commodities act which were initially a drafted to safeguard the farmer but now they are becoming hindrance in the modernization and growth of the organized retail.
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