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Advertisement Analysis: Poh Kong

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Threat of substitute
Poh Kong company can make an advertisement to mention about the benefit of buy its goods like the value of gold is hard to decrease in future time and having a higher value compare to sliver. Although it value is lower then diamond, but it is more cheaper. Also, the advantage of golds is can be manufactured into more design and shape, so Poh Kong can hire some professional designer to draft a creative products to differentiate from other competitors.
Usually, follow by the Chinese traditional, those people will buy golds as their dowry, so the company may come out a special promotion to attract its customers. For example, they can choose some products such as necklace, ring and earring and make it into a set and using lower cost provider method to gain customers’ interest. As the products is manufactured on their own, so they may use the new technique of calculating price which is target costing method. By doing so, they can easily set the price that affordable by the public.
Poh Kong can create a page on social media like Facebook for the public to customize their products and some ready goods for them to view.Therefore, the management should form a public relation team to take care of the page, keep updating the latest design and some details information about the products. …show more content…

As we know usually the youngster would not buy any jewelry but Pandora break the concept. So, Poh Kong have to learn about their product and be a fast follower to grab the opportunity to enter the market. Market changes is very fast, the management cannot keep remain on the same target, they have to explode a new market entrance to compete with other competitors. Therefore, the management may form a team to make research on the Pandora and questioning the new generation how they think about the jewelry and do them willing to buy during this

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