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Polaris Industry Analysis Paper

612 Words3 Pages

The selected industry that Polaris operates in that is most pertinent to our suggested analysis is classified as the ATV, Golf Cart & Snowmobile Manufacturing industry. According to IBIS world, this industry has revenue of $8.3 billion dollars with 3.7% annual growth in 10 to 15 years with slowing growth of 0.8% in 15-20 years (Ruiz, 2014). The first framework that is important to discuss in understanding the industry infrastructure design is Michael Porter’s Five Force framework. Porter’s Five Force framework is an industry analysis tool to determine industry potential and competitive strategy creation (see Porter’s 5-forces framework created for Polaris Industries in Appendix A). The threat of new entrants is directly related to the industry’s

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