Political Advertisements

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Advertisements literally mean to present a person or thing that shows how good or effective something is. It is presented to the public to help sell a product or to make an announcement. Therefore, when electoral candidates used this strategy as part of their campaign they are like selling themselves. They are comparable to a product in this case. Some people buy products that they want while others buy products that they really need. On the other hand, politics is the practice and theory of influencing other people. It came from Greek word “politikos” which means “of, for, or relating to citizens” (Wikipedia. Politicians most especially the presidential candidates run for their positions for their own reasons. However, their major concern…show more content…
One of the most popular is the political advertising. It serves as an instrument of communication between the voters and the electoral candidates. According to Cundy (1993), politicians and advertisement producers believe that advertising allows candidates to reach even the uninterested and unmotivated citizens like those who are not paying attention on news reports, debates, and other campaign events. Through these advertisements the voters were given opportunity to identify and determine whom they really want to vote. Like in other television advertisements it is somehow helpful to the candidates since they could be remembered easily by the voters if they get the chance to watch their advertisements. Through this people can easily recognize the candidates most especially if their advertisements are quite attractive. It has a large impact on viewers despite the fact that it is only an advertisement which is made to allure and entertain the minds of the viewers just for the sake of the candidates on gaining votes for the elections. The first national-level Philippine elections were held in 1907. However, in recent years there are a lot of changes happened in…show more content…
The change in candidate evaluations is determined by many factors, such as the channel on which the ad is shown (Kaid,2002; Kaid & Postelnicu,2005) or the content of the advertisement. Therefore, the study was able to conclude that political advertisements have a huge impact to the possible results for the election. Voters’ perceptions of the political process in general and their political behavior (Ansolabehere & Iyengar,1995; Kaid et al.,1992; Lemert, Wanta,& Lee,1999) might be affected by the way they perceive an advertisement. “Therefore, we expected political advertising to have a strong impact on young voters’ evaluations of the candidate, because this group of voters traditionally has lower levels of interest and involvement than older voters” (Kaid, Postelnicu, Landreville, Yun, & LeGrange, 2007). The first national-level Philippine elections were held in 1907. However, in recent years there are a lot of changes happened in Philippines. According to Seidman (2010), visual design continued to be critical in television spot advertisements in presidential campaigns from 1968 to the present. Perhaps, it is really a question if political advertisements are effective or not, mostly for presidential
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