Voters Perception Of Political Stereotypes
Advertisements literally mean to present a person or thing that shows how good or effective something is. It is presented to the public to help sell a product or to make an announcement. Therefore, when electoral candidates used this strategy as part of their campaign they are like selling themselves. They are comparable to a product in this case. Some people buy products that they want while others buy products that they really need. On the other hand, politics is the practice and theory of influencing other people. It came from Greek word “politikos” which means “of, for, or relating to citizens” (Wikipedia. Politicians most especially the presidential candidates run for their positions for their own reasons. However, their major concern should be the welfare of the society and the people they are governing.
There are different strategies that are used by the politicians whenever the election is approaching. One of the most
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The change in candidate evaluations is determined by many factors, such as the channel on which the ad is shown (Kaid,2002; Kaid & Postelnicu,2005) or the content of the advertisement. Therefore, the study was able to conclude that political advertisements have a huge impact to the possible results for the election. Voters’ perceptions of the political process in general and their political behavior (Ansolabehere & Iyengar,1995; Kaid et al.,1992; Lemert, Wanta,& Lee,1999) might be affected by the way they perceive an advertisement. “Therefore, we expected political advertising to have a strong impact on young voters’ evaluations of the candidate, because this group of voters traditionally has lower levels of interest and involvement than older voters” (Kaid, Postelnicu, Landreville, Yun, & LeGrange,
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