Political Analysis Of Walt Disney

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For our project, we studied the entire journey of Disney movies- from its humble beginning as a production house to its journey up the ladder to world’s second largest media multinational and entertainment company; by coming up with unique business and corporate level strategies, leading to diversification, differentiation, mergers and acquisitions.

We chose Disney movies within the entertainment media domain because the organization is constantly striving for excellent performance and yet is continually changing to adapt to the consumers’ taste. Walt Disney has been one of the best global companies. It has the mission of providing entertainment to the world in an innovative way. The company has been working since eons with the concept of
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As the entertainment company is purely for providing amusement so mostly the governmental policies directly affect the company very much. Apart from this the several import policies of the regions play a vital role in the success of the Walt Disney. With the advent of globalization, the political factors have a positive role in the business industry of entertainment sphere.

Economic Factors

The economic factors include the Exchange rates of the state in which the company is working. The recession element is also one of the mainstream elements in the upbringing of the organization like Walt Disney. Apart from these attributes pertaining to the economic factors the per capita income of the state also affects the business of Walt Disney. This varies in the different perspective. For instance, in few regions, the income of the people is high and so is then the level of interest of people towards entertainment industry. Social
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Certainly, the modern societies are more interested in the business companies like Walt Disney that provide family entertainment in a comfortable and fascinated way. The societies who have a sense of fun and are always eager to adopt the contemporary entertainment trends will always welcome the innovations by the brands like Walt Disney. There are certainly ethical issues as well; some states or the people of society will consider it as holy sin to use characters as for fun. All these social and ethical pressures and trends play a prominent role in the business of Walt Disney.

Technological Factors

Technology has its ramifications in every sphere of life. For the companies like Walt Disney, the technological attributes like innovation have played a great role. The Walt Disney brand is very much prone to innovation and has always followed the contemporary trends. The technology gives it possible to spread the innovation within seconds and the fashionistas are there to purchase the trendy stuff. Therefore, for the luxury entertainment brands like Walt Disney innovation is and should be the key feature to follow for the success.

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