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Political-Legal Dimensions Of Business Essay

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We are also looking to make our café a comfortable and relaxing place. Some people choose to go to cafés because of its tranquil atmosphere, and therefore, we would like to create a peaceful environment in our café.

All of the stated above will affect our business operations, in a good way, because we are staying relevant and making the necessary changes to attract customers. We are trying to satisfy all of our customers, even though they may have different types of preferences and choices.

2.2 Political-Legal Dimension

There are two parts to the political-legal dimension of the general environment. The first part being the political environment, which is about the political party in power (e.g the government) influencing our business’s …show more content…

In hopes to make it a place where customers come for good food and company, it is our sincere wish that everyone should be given a chance to unwind from their hectic schedules and packed lives to enjoy their love for chocolate as well as mingle around with their friends. Our love for cocoa extends to our passion to brighten our customers’ day. Hence, we strongly feel that it is necessary for us to make each and every customer feel welcomed, well indulged and well taken care of. We aim to provide our customers with the best service encounters which would make them feel that ‘Chocodiction’ is indeed a sweet satisfaction.

3.2 Growth Strategy
We would use Market Penetration Strategy to help make our business more competitive in the market. The Market Penetration Strategy basically involves seeking growth in current markets with current goods or services that we provide.

Our plan would be to set up a new branch in the central area of Singapore (Orchard) so as to be able to increase our market share. The first branch in Punggol would be too secluded to attract customers outside of the residential area itself. Our customer base would be limited to the people living within the Punggol and Sengkang area and the number of our customers might dwindle over the years and stagnate when we are no longer a

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