maintains a single image in the minds of consumers all over the world through its autonomous bodies working in different parts of the world. GLOBAL MARKETING ENVIRONMENT The marketing environment refers to the factors and forces that affect the working and strategies of a company. These factors can be present both inside or outside of the company. The marketing environment can affect both constructively and destructively i.e. it can pose both threats and opportunities for the company. It depends upon
awareness. Manchester United Football Club’s decision has been affected by macro-environmental factors such as the changes in taxes, new laws, demographic changes and the changes in government policy. One of the most effective tools to examine those factors is the PESTLE analysis. PESTLE is one of the best situation analysis in which Political, Economic, Social, Technological, Legal and Environmental factors are analyzed to evaluate an organization’s plans in long-term. The PESTLE analysis for Manchester
with new designs that are pleasing to the public. Nike is one of the few forerunners in marketing, therefore their marketing mix comes in as one of the strongest. Certainly, Nike has marked their spot as being way ahead of major competitors such as Adidas and Reebok; mostly relying on the pull strategy. The four P’s that Nike uses are Product, Price, Place and Promotion. Nike offers a variety of different shoe apparel and a range of equipment products, all of which are presently their best and top