Political Impacts Of Political Analysis: Saudee Group Berhad
• Buyers’ Loyalty Loyalty of buyers will also affect the competitiveness of the companies. If the buyers is loyal to a specific brand, then the company of the brand will gain strong competitiveness compare to other competitors. The more loyal the customers to a specific brand, the stronger the competitiveness of the company. If the buyers of Saudee Group Berhad’s halal frozen food products is loyal, then Saudee Group Berhad gain strong competitiveness and vice versa. 6.0 PESTLE ANALYSIS 6.1 IMPACTS OF POLITICAL FACTORS One of the impacts of political factors on Saudee Group Berhad is about the pricing of the products Saudee Group Berhad. There are many types of products that produced by Saudee Group Berhad such as sausage, nuggets, burger, fried chicken, meatballs, pastries and minced beef meats. The pricing of the products of Saudee Group Berhad is affected by the planning, regulations and policies of government especially in food industry. Example, the implementation of Goods and Services Tax (GST) increased the prices of the sourcing materials of Saudee Group Berhad such as the raw materials and the packaging materials. Besides that, the implementation of GST also increased the costs of logistics and transportations of Saudee Group Berhad. This means that costs that impose on the whole supply chain is increased no matter is getting the supplies from Saudee Group Berhad’s suppliers or transferring the products to Saudee Group Berhad’s customers. All these costs increased
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