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Political Issues In Thiruva Ethirva

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IMPACT OF THIRUVA ETHIRVA AS A POLITICAL SATIRE IN INFORMATION SEEKING AND POLITICAL LEARNING (2010) Author: Aswathi Venugopal.V Amrita Vishwa Vidyapeetham Semester IV, MJMC, Department of Visual Media and Communication Amrita School of Arts and Sciences, Kochi, India Abstract: Thiruva Ethirva a political satire programme which focused on the political issues in India. Thiruva Ethirva mainly interprets a political issue in a different perspective. It has the power to make the audience to in-depth political analysis and understand a particular political issue in detail. The issues are interspersed with dialogue and scenes from movies. Thiruva Ethirva helps the viewers to understand the political controversies in very simple and most effective …show more content…

Political satire is a combination of political criticism and entertainment. The programme targets all the age group of the people mainly the men and women who all are interested in politics and political related topics. The advantage of satirical news is particularly important today, when many serious news sources find themselves restricted by pressures to fill time and produce profit. Due to these pressures, many news outlets portray politics dramatically and often will pay brief mention to less exciting but important political news. Thiruva Ethirva helps and support the viewers to understand the political issues in the present political scenario. The simplicity in the criticism makes the respondent to mold a different perspective about politics and politicians. Information seeking and political learning from political satire programme is very easy because the programme provides maximum information in the simplest form. In the present condition of the society people are very much eager to become aware about all the things around them. So the people want get maximum information about politics and government related issues. Impact of Thiruva Ethirva in information seeking and political learning is challenging question but the impact of the programme is very high because it reach the mind of the people. Data …show more content…

The simplicity of the programme makes viewers more aware about the politics. Malayali audience is always politically conscious so they need information in the simplest form so they eagerly watch the show. They easily understand the political controversies and criticize the issue and the show. The advantage of satirical news is particularly important today, when many serious news sources find themselves restricted by pressures to fill time and produce profit. Due to these pressures, many news outlets portray politics dramatically and often will pay brief mention to less exciting but important political news. In contrast, political satire chooses reports based on comedic value, which- instead of deviating from essential information-often accentuates the news and underscores important issues in politics. Political satire encourages cynicism, trivializes politics, and promotes a narrow point of view. Political satire increase knowledge of current events, leads to further information seeking on related topics, and increases viewer interest in and attention paid to politics and news. This more informed and interested viewers naturally has more opportunities to share educated opinions with others and provoke

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