Visual Analysis: Pollock And Sudo

The content in “Visual research: Expanding the Individual Experience” chapter has a relation with Made in Japan which written by Pollock and Sudo. Inside the chapter, Stoop and Samuelson mentioned about how surround environment able to determine the aesthetic level of designers through its visual qualities. In this case, what Stoop and Samuelson meant by surround environment is the society and culture of designers’ life. Pollock and Sudo also mention this argument in their book. Both Pollock and Sudo focused on how culture and society able to affect the beauty in the eyes of designer. Pollock and Sudo tried to associate the basic of design with society and culture. They provide that information by explaining how visual experiences affect Japanese

The quality in japanese products lies in its ingenuity, remarkable shape and fabrication. It also shows the story of japan’s design heritage and culture. Culture and society able to influence designers’ work. It will affect the visual of their design. Designers create a product for a society who lives in a cultural enviroment. Regarding to Pollock and Sudo (2012), even though product designers focus on improving human life, their design suppose to represent the culture and society.

Over time, society and culture might change because of modernism and globalism. Pollock and Sudo emphasized, “Over time, as the skills required to make these practical tools for living passed from one generation to the next, the objects themselves evolved, some ultimately reaching a very high level of refinement.” (Pollock and Sudo, 2012, p.12). In this case, both of them remind designers to be aware with changes in society.

They actually quoted this argument from Naoto Fukasawa (Japanese Designer) “Good design facilitates unconscious human movements that people make, in his words ‘without thought’. My design just fits in with the sequence of behaviour” (Pollock and Sudo, 2012, p.20). Somehow, to make the product dissolve into human life by itself, designers need to be aware of interaction. To have a strong interaction, designers need to produce a product which able to communicate with consumers through it visual appearances. Once it able to communicate with customers, the demands for the product will be tremendous as it fulfill the market needs, As stated by Pollock and Sudo “And once consumers globally had had a taste of these smart, inventive and often beautiful goods, they developed a seemingly insatiable appetite for more.” (Pollock and Sudo, 2012, p.19)

Made in Japan emphasizes on how culture and society able to determine the beauty in the eyes of designers. The book has a strong argument by providing the evidence of how Japanese product contribute it culture and society as design consideration. Culture and Society help designers to make their product have better aesthetic, function and fits into human life. It is important to be aware with cultural and society changes as designers tend to create a product which suits human