ipl-logo

Polo Ralph Lauren Case Study

771 Words4 Pages

‘’Mr. Lauren, who turns 76 in October, has turned the company that bears his name into a $7.5bn (£5bn) business’’( (www.bbc.com, 2015). Ralph Lauren luxury products combined with the classic style being promoted has allowed the company to take advantage of significant forces. Related to the firm’s portfolio into the markets, clothing, accessories, apparel, scents, home furnishing and licensed products are the greatest categories of action. What plays major role in developing this range of sectors is that the company conducts its operations through 3 segments: wholesale, retail, licensing. The first Polo Ralph Lauren store opened in Beverly Hills, California, in 1971. Today, there are 143 full-price retail stores, totaling 2.5 million square feet and 259 factory stores (www.statista.com, n.d.). The well-established, recognizable and highly regarded brand in the fashion world expounds the high customer loyalty, thus implying larger and larger profits. This can be clarified more through the fact that wholesale business, representing approximately 46% of the net revenues of fiscal year ended March 28, 2015, consists of sales made to department stores and specialty stores around the world. On the other hand, retail business (sales made directly to the customers) includes the following channels: company’s retail stores, shop-within-shops and e-commerce operations, while ‘’licensing consists of royalty-based arrangements, under which the Company license to unrelated third parties

Show More
Related

  • Case Study Of Warby Parker

    1918 Words  | 8 Pages

    Warby Parker Marketing plan summary 1. Background: Company mission, overview The eyewear industry is controlled by a single monopoly company and prices of eyeglasses has been set abnormally high. So Warby Parker was founded in February 2010 to create an alternative choice.

    Read More

  • Under Armour Value Chain Analysis

    1188 Words  | 5 Pages

    As of December 31, 2016, Under Armour had approximately 151 factory house stores in North America, primarily located in outlet centers throughout the U.S. Under Armour’s products reach consumers by a combination of two distribution channels, i.e. hybrid distribution channel. The hybrid channel comprises both direct and indirect channels. Its distribution system is made of national and regional distributors as well as independent and specialty retailers. Direct Distribution channel is implemented through company owned Under Armour stores and its online shopping website (www.underarmour.com). Direct distribution accounts for an estimated 20% of total

    Read More

  • Ralph Lauren Influence On American Fashion

    725 Words  | 3 Pages

    Ralph Lauren has set the standard for American fashion by staying true to his view that creates timeless, natural and elegant clothing that is still widely worn today until his origin. In 1967 Ralph Lauren was working as a sales clerk at Brooks Brothers and then as a salesman for a necktie company, Beau Brummell. During the 1960s the most commonly worn ties were long, narrow and dark with monotone patterns, but Ralph had his own idea for ties. Ralph’s first design of ties was almost twice in width with very vibrant and subtle patterns.

    Read More

  • Conflict Management: A Case Study Of Nordstrom's Culture

    907 Words  | 4 Pages

    “Nordstrom knows it is not the price but the customer service that gains and retains loyalty customers that generate strong profit” (Nelson and Quick, 2015, p 508). Nordstrom is also one of the superior fashion specialty stores because of this approach of competing. The avoiding approach and compromising are related. In this article Nordstrom decides to take no action to avoid conflict.

    Read More

  • Comparison Of Nordstrom Vs Nordstroms

    1345 Words  | 6 Pages

    This industry is very competitive with as many as thirty-seven firms and total estimated annual revenues of $125,904,840,000 (http://bi.galegroup.com/essentials/industry/448140?u=bentley_main). Retail giants like TJX, H&M and Gap are the top players of this industry with Nordstrom vying for the fourth largest market share and Dillard’s further down on the list. The success of Nordstrom Inc with respect to

    Read More

  • Why Is Trader Joe's A Good Retailer For International Expansion

    3328 Words  | 14 Pages

    Introduction As the world we live in today continues to flatten, new channels begin to emerge across the globe. The technological age that we live in today has forever changed they way retailing functions, creating new opportunities for international success. However, the thought of internationalization can be daunting for many retailers, especially due the large history of retailers who have expanded internationally and then failed. Although this type of expansion can be overwhelming, if done properly, the new retail format can generate a great deal of success for the retailer.

    Read More

  • Moet Hennessy Louis Vuitton: Case Study (LVMH)

    1588 Words  | 7 Pages

    This seems quite odd as the concept of luxury is tied to rarity and exclusivity. This has put a question mark on the sustainability in the growth of Louis Vuitton, for how long it will be maintained. But it is to be noted that the growth in revenue due to more

    Read More

  • Pest Analysis Of Victoria Secret

    1466 Words  | 6 Pages

    Victoria Secret was profitable enough in their first year, for the company to open four more physical locations, as well as a mail order catalogue. Although Roy Raymond’s policy was initially profitable, but as we will discuss in the later parts of this paper, it also had its downsides that almost led to the bankruptcy of Victoria Secret. Today, Victoria Secret is a multi billion dollar conglomerate with more than a thousand stores in more than 180 countries generating an annual income of over five billion. 2. PESTEL ANALYSIS The external environment of a company can affect everything from company policies, finances, sales, targeted customers and can be a deciding factor in whether the company remains for another season.

    Read More

  • Pricing Strategy: Hollister Brand

    802 Words  | 4 Pages

    No intermediaries Hollister could send to create and maintain customer relationships: Emails Newsletters Greetings on feasts Advertising Strategy 1- Company Overview 2- Targeting Strategy 3- Postioning strategy

    Read More

  • Case Study Of Under Armour

    3092 Words  | 13 Pages

    Under Armour: Working to Stay on Top of Its Game Lulu M. Mero Webster University Abstract This paper explores the case study found in the Strategic Management: Competitiveness & Globalization (10th ed) under the authors of the book, Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson. The title of the case is “Under Armour: Working to stay on Top of Its Game” which analyzes fully the portfolio of the company. Under Armour is an apparel firm that faces some competition and it constantly has to revise its business strategy to stay on top of the market. This case study discloses the company’s history, growth, product and sales profile, major competitors, management, marketing, business strategy, and strategic challenges.

    Read More

  • American Apparel Target Market Analysis

    1710 Words  | 7 Pages

    3. Chapter 2 – Methodology 3.1 Introduction This chapter challenges all levels of knowledge, according to the ‘Bloom’s taxonomy’ method. Within this chapter the aim is to focus on a specific US clothing line called American Apparel, founded in 1989 by a Canadian named Dov Charney. Today, this company is based in all corners of the world, however its main quarters are in Los Angeles, California.

    Read More

  • Prada Operations Management Strategy

    866 Words  | 4 Pages

    Abstract The PRADA Group is an Italian luxury fashion house, founded in Milan in 1913. The Group is composed by four brands which are: Prada, Miu Miu, Church’s and Car Shoes. Prada is an international large sized firm that operates in 70 different countries around the world, with 551 directly operated stores (at 30 April 2014) . The company presents a total number of 11,518 direct employees and had net revenue equal to 3,587 million Euros in the end of January 2014 .

    Read More

  • Porter's Five Forces Fashion Industry Analysis

    1364 Words  | 6 Pages

    These characteristics, a complicated supply chain and wide availability of data make the industry a suitable avenue for an efficient supply chain. Also the fashion industry has been in a transition during the last 20 years: significant consolidation in retail, with most of the apparel manufacturing operations moving overseas and, in more recent times, increasing use of e-commerce in retail and wholesale trade. Historically, retailers have tried to exploit relationships with suppliers. Bargaining power of buyers is moderate because of the size and concentration of major retailers. To reduce power and you gain customers, retailers seek to differentiate products and to create stronger brands.

    Read More

  • Louis Vuitton Target Market Analysis

    999 Words  | 4 Pages

    The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.

    Read More

  • Case Study Analysis: Zara Fast Fashion

    1715 Words  | 7 Pages

    Resource based view is the tool that is used in order to evaluate the resources that are important for the organisation to make their performance effective. It is regarded as a significant approach that is used by the organisation towards attainment of competitive advantage. The aim of this paper is to evaluate the resource based view literature and then applying the knowledge on the evaluation of a case study organisation. The selected organisation is Zara Fast Fashion, which is analysed with the help of use of RBV towards achievement of sustainable competitive advantage. The theoretical concepts of the resource-based view is analysed and applied on Zara as a real world example.

    Read More

More about Polo Ralph Lauren Case Study

Open Document