These department officials have a clear understanding of the goals and objectives of the company brand/s. But not always is the power vested upon branding is understood. This serves as a disadvantage because successful market branding is an important, and easy if correctly implemented, route to visible gains in the market, enhancing the position and image in the market, popularity kept aside. This improved position includes loyal customers, high margins on sales and better tabulation as well as evaluation(or valuation) of the income, the business. Some key points that should be considered while formulating branding goals
World textile trade returned to the principle of free trade, which allows the comparative advantage of countries including developed countries to be released. The world and China’s textile exports, including fiber, textiles, garments and footwear products export growth, and China’s growth is greater. China’s textile exports have increased 4 times-fold since China’s accession to the WTO in 2001. The total exports of textiles have been raised from $53.4 billion to $268.6 billion in
1.12.2. Positioning Positioning is about the position a brand occupies in a market in the minds of consumers. Strong brands have a clear, often unique position in the target
Getting the right product or service to customer, in the right place, at right price, and at a right time is necessary to business success. Understanding the marketing mix enables an organization to position its brand to drive sales of its products and services. A business needs to look continuously at new ways of engaging and exciting customers in its products and services to remain as a market leader. The concept of positioning is attributed to differences in interpretation which are considerable. So one would expect much disagreement as to what constitutes proper positioning strategy.
Whatever the ways are used for promotion it is essential it should be suitable and valuable for the price, the product and the consumer who is going to buy the product and for whom it is being marketed. Communication aspect of the entire marketing function is thus Promotion. Place: Distribution plays a vital role in placing the product. This strategy helps in assessing the channel which is suitable for the product. Also, how the product is assessed by the end user need to be looked upon for the product strategy.
Considering the possibility of making more sales with a particular brand, they will be clamoring to sell it in their stores. Imagine if you have a top-selling brand. The demand would definitely be high. It sums up the characteristics of your business Although this leans more on corporate branding, it is just as important. The best brands should showcase everything positive about the business’s reputation, promise, customer service, price, attitude, logo, product line and feelings it evokes from consumers.
4.0 MARKETING STRATEGIES TO CREATE A CONDUCIVE SITUATION FOR CONSUMERS TO BUY Marketing strategies are generally concerned with 4 Ps; product, pricing, promotional and placement strategies. The focus of these strategies are the objectives to be achieved, meant to ultimately meet the business overall goal of revenue growth. The key to successful marketing is differentiation strategy. If consumers do not perceive Nike as being different from those in the competition, Nike will not win the marketing war. The battle for consumer minds is a battle of perceptions not the products, thus, it is important for Nike to constantly engage with a differentiation strategy and tactical activities to stay ahead as the leader in global sportswear and apparel market.
PROMOTION AND POSITIONING Positioning is the act of designing the company offering and image to occupy a distinctive place in the mind of the target market. The positioning strategy Coca Cola followed up to 1960 and after analysing that it is very difficult to capture whole population as whole. So Pepsi after 1960 started targeted marketing. Pepsi targeted the youth section and position there product as a necessity for youth and Pepsi advertisement slogan after 1960 try to position Pepsi as the brand for youth. Promotion is defined as the process of creating awareness about the product among the consumers so that it is easy for the consumer to know what product he/she has to use.
Methods: Information sources Both primary and secondary data were used in order to gather information for using in research paper in parts such as context and results. These materials were used to answer research questions in aims. Secondary research: Many information was electronically read in different sites. The available materials such as newspapers, journals, electronic information, news and magazines were reviewed and used. Primary research: There were applied a raw data.