Poo-Pourri Genius Ad Campaign
There are many reasons that an advertisement can be memorable. Some advertisements make a mark for themselves by being romantically-themed, or comedic, or a little bit gross. However, Poo-Pourri, the "'Before-You-Go' Toilet Spray" managed to include all three of those elements into their genius ad campaign. As the tagline suggests, Poo-Pourri is a liquid that can be spritzed onto the surface of the toilet water inside the bowl before one uses the restroom, and the film the liquid creates keeps in the odor. I personally do not know anybody who owns a bottle of Pou-Pourri, however, I have seen it in several office buildings, and know that it actually works very well. This is bizarre, as the advertisements are so ridiculous that the product appears to be fake (and if it did exist, it would not work as well as the advertisements lead consumers to believe). In this analysis, I will be looking at two advertisements for Poo-Pourri from the perspective of somebody who has, in fact, used the product and knows of its effectiveness. I will be identifying metadata, including the context, date/timeliness, and …show more content…
The humor is quick-witted and fast-moving, so that the audience never has a second to realize that every single joke spoken is essentially a poop joke. The fancy British woman does an excellent job, being very tongue-and-cheek with her dialogue and selling the product effectively. As I mentioned, there is a juxtaposition of a proper British woman looking very well put together, talking about her feces. This paradox is extremely funny, and so funny that she has to confirm that the commercial is real, and the product exists. This juxtaposition is also present in the Christmas ad, as Santa Claus is supposed to be a pure and wholesome icon, yet he also is using the toilet and needs Poo-Pourri. The commercial does a good job explaining how the product works, and why a consumer should let it solve their
Comparing Dos Equis And The 2013 Super Bowl Budweiser Ad
1135 Words | 5 PagesIn this way the company promotes its beer by making it the preferable drink of the most interesting man in the world. The ad manipulates the viewer by appealing to humor, the ego, and sex.
Westjet Ad Analysis Examples
726 Words | 3 PagesIt leads right back to being reliable and trustworthy. This advertisement gives a sense of comfort and individualism to the consumer seeing it, and it affects them, making them feel good. Once again, this advertisement uses the emotional appeal of being an individual and unique to lure in
Rhetorical Analysis Of Just One More Game
690 Words | 3 PagesThe author is clearly mocking the consumers of this product by explaining the it in an unsophisticated manner. In all, although the author is exhibiting an emotion to the audience, it is not a deep connection in relation to the
Eric Schlosser Advertising Analysis
376 Words | 2 PagesIn Eric Schlosser‘s essays, the author shows how the social media are targeting children by their ads and advertisements. He exposes the negative side of advertising especially when children are implicated. The author explores children’s cooperation with these companies whether consciously or unconsciously through their behavior and ways of convincing their parents to get them what they want. He mentions how these same parents by lack of spending enough time with kids pamper them and don’t refuse their desires. Schlosser gives more explanations by introducing several examples of these companies such as Disney, McDonald, clothes, oil, and phone companies, too without openly blaming neither of them.
Tubi Super Bowl Rhetorical Analysis
908 Words | 4 PagesAnalysis First draft When producers for commercials are coming up with advertisement ideas they must tap into at least one of the three rhetorical appeals, Pathos, ethos, and logos. Tubi’s Super Bowl commercial caught the internet by storm. Critics were raging about how they played with many people's emotions and created a tremendous spark for their previously lesser-known company. You may be thinking how this could be commercial or catch anyone's attention.
Barbie Doll Rhetorical Analysis
1144 Words | 5 PagesAdvertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Squatty Polity Ethos Pathos Logos
732 Words | 3 PagesAlso, it attracts people with pooping problems. Anybody that watches this advertisement will be drawn in by its originality from other advertisements. The Squatty Potty will even attract some people it would not pertain to because they do not have pooping problems. It still will make the audience think that making a joke and making a advertisement humorous will be more interesting.
Rhetorical Appeal Of The Audi R8 Commercial
888 Words | 4 PagesIt’s commonly known as the emotional appeal. For example in the ad, the old man misses his past as an astronaut. He’s sits in his couch and thinking about the great life that he had before. It’s very relatable because you have those moments where you think to yourself I wish I can go back to this day because it was the best day of my life. For the old man, it was when he first flew into space.
Rhetorical Analysis Of The Onion
1084 Words | 5 PagesThe Onion In modern society, consumers are flooded with advertisements as they move along in their daily lives; advertisements displayed on billboards and magazines, the internet and social media, and television and radio. Many companies utilize different rhetorical techniques to appeal to their audience by extending their product and its capabilities. When viewing advertisements you can see the exaggeration and hyperbolic quality some create. Some advertisements are so exaggerated that they become humorous in a sense. An article from The Onion, a satiric newspaper, displays the unintended humor that is captured within some advertisements.
Rhetorical Analysis Of Budweiser Clydesdale Ad
969 Words | 4 PagesThe commercial begins with a soothing song and an immediate introduction to the two main characters of the ad. Within the first twenty seconds of the advertisement, there is already a foundation
Examples Of Rhetorical Analysis
780 Words | 4 PagesNo one would think to do a rhetorical analysis on such a humorous popular super bowl commercial. I discussed the author by giving a breakdown on the company and providing statements of how long they've been around and how they have continuously been one of the most popular laundry detergent brands. When talking about the audience I provided some insight in who the primary audience is and how tide switched up from making generally feminine aimed ads. Finally within the text I broke down the main components of Ethos and Pathos in the paper and how it strengthened the ad. At first it took me awhile to understand what to write the paper on, but while watching the Super Bowl I had the idea to select an advertisement from there.
Folgers Coffee Sexism Essay
964 Words | 4 PagesThe wife’s reaction to the men in the commercial showcases how women were expected to act back in the 1960s. When the husband got upset with the wife for making terrible coffee, insinuating that her only purpose in life is to please him, and that if he is not happy she should feel guilty because it is all her fault. The wife running off immediately to the market to fix the problem so that she can mend the relationship with her husband. The wife’s life is portrayed in a way that suggest that women are supposed to live only to serve their husbands. The commercial also portrays the mentality that the only concerns women have are related to household chores, and that a woman’s whole existence revolves around housework and family.
Old Spice Commercial Analysis: The Man Your Man Could Smell Like
1128 Words | 5 PagesBy saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.
Logical Fallacies In Advertising
810 Words | 4 PagesAdvertisements are everywhere, on television, radio, social media, billboards, magazines, and even on yearbooks. On the other hand, would it not be nice if every advertisement an individual saw, read, or heard were actually true? Like using Axe body spray really did attract women or eating Snickers truly made one satisfied in seconds? Yet, most of the time the advertisements that seem too good to be true, actually are. In fact, countless of ads are only slightly true and instead filled with many common errors in reasoning, known as logical fallacies, a sneaky marketing technique companies utilize to trick a consumer into giving them their undivided attention and money.
The Man Your Man Could Smell Like Analysis
967 Words | 4 PagesOld Spice is known for having different commercials from the other body wash companies as their commercials are really intense and fast pace. “The Man Your Man Could Smell Like” starts off with a handsome, tall man with a towel wrapped around his waist showing off his athletic body. He starts by greeting the ladies and keeps on going by saying “look at you man, now back to me…” and keeps going back an forth he finally stops to introduce the body wash by saying “if your man uses Old Spice he could at least smell like me” he than moves on to being on a yacht and shows tickets and diamonds to the ladies showing us that he is wealthy. The commercial than takes a turn and the narrator is now on a white horse and says “ Anything is possible if you man smells like old spice and not a lady.” At the end they have their very iconic whistle to put an end to the
More about Poo-Pourri Genius Ad Campaign
Comparing Dos Equis And The 2013 Super Bowl Budweiser Ad
1135 Words | 5 PagesWestjet Ad Analysis Examples
726 Words | 3 PagesRhetorical Analysis Of Just One More Game
690 Words | 3 PagesEric Schlosser Advertising Analysis
376 Words | 2 PagesTubi Super Bowl Rhetorical Analysis
908 Words | 4 PagesBarbie Doll Rhetorical Analysis
1144 Words | 5 PagesSquatty Polity Ethos Pathos Logos
732 Words | 3 PagesRhetorical Appeal Of The Audi R8 Commercial
888 Words | 4 PagesRhetorical Analysis Of The Onion
1084 Words | 5 PagesRhetorical Analysis Of Budweiser Clydesdale Ad
969 Words | 4 PagesExamples Of Rhetorical Analysis
780 Words | 4 PagesFolgers Coffee Sexism Essay
964 Words | 4 PagesOld Spice Commercial Analysis: The Man Your Man Could Smell Like
1128 Words | 5 PagesLogical Fallacies In Advertising
810 Words | 4 PagesThe Man Your Man Could Smell Like Analysis
967 Words | 4 Pages