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Poonam's Super Bazaar Case Study

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Poonam’s Super Bazaar
Apart from Mumbai, Maharashtra also has some other major cities like Pune and Nagpur that have an economically progressive population. Pune as a town is fairly advanced in all areas and has a few good retail outlets.
‘Poonam’s Super Bazaar’ is undoubtedly the most popular supermarket in Nagpur and is doing extremely well. In spite of being in Nagpur, the company has designed its store extremely well and it may be said that their supermarkets can well be compared with some of the finest in the country.
Poonam’s Super Bazaar already has a chain of three stores and has some ambitious plans for the future. The above region-wise analysis of the Indian retail scenario clearly demonstrates that retailing is the future business …show more content…

With the extension in city limits citizens are finding it easier to buy the goods from vicinity.
This peculiar phenomenon is resulting in growth of the shopping centres and malls in CIDCO and MIDC areas. The Prozone Mall in the MIDC area is claiming to be the biggest mall. Aurangabad the most important trading centre of the district mostly account for the industrial and commercial development of the district.

Nagpur:
Nagpur is former Capital of Madhya Pradesh. It has a status of Second Capital of Maharashtra State. It is the largest city in the central India and the third largest city by population in the state of Maharashtra. With a population of around 2,420,000;
Nagpur is the 13th largest urban conglomeration in India, the 114th largest city in world, and the 143rd largest urban area in world in terms of population.
Nagpur is a major education centre. The Nagpur University is now known as Rashtrasant Tukadoji Maharaj (R.T.M.) Nagpur University, Nagpur. Sitabuldi market in central Nagpur, known as the Heart of the city, is the major commercial market area of city. The Butibori industrial area is the largest in all of Asia in terms of area.

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