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Pop Art In The Advertising Industry

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Pop art like many other forms of art can be described as an amalgamation of many different artistic styles (Chapman, A. (2011). However, Pop art is set apart from other forms of art by the fact that it uses its own unique aesthetic style that often involves incorporating music icons, political figures, movie celebrities in order to come up with a unique and interesting artistic product (Chapman, A. (2011). As a result, this has made pop art to become an effective tool to be used in the advertisement industry especially when targeting a huge market. Pop art has had a huge impact on the advertising industry which most of it can be regarded as being positive. This is mainly because Pop art is able to assimilate a given brand with a specific popular…show more content…
The style traces its origin from the Great Britain and United States at the beginning of the 1950 decade (Sandberg, J. (2006).. Pop art began when artists in the Great Britain started to include American pop figures as part of their art works in what was driven by the post war optimism of a vibrant economy. American artist would later pick up the practice and they looked deeper into their own culture in their artistic work and this helped promote the ideology of pop ar (Sandberg, J.…show more content…
(2013, April 1). Over the years pop art has heavily influenced the concept of consumerism and the advertising industry. By using easily recognizable as well as various artistic flairs, pop art has promoted the advertising industry by relating a specific product to a common and easily recognizable figure or cultural practice within a given society. One example of how pop art influences the advertising industry can he highlighted through the artistic works of Andy Warhol. His images often focused on some of the popular cultures of a given period in history (Petukhov, P. (2015). For instance, in the 1960s more people started to watch movies and as a result there was the emergence of certain key movie characters that were became very popular at the time. Warhol would paint the image on these popular characters alongside specific brands or products in the market and this would influence the advertising strategy of the product. For instance, he would paint the image on a popular movie icon or the president alongside a product such as coca cola in order to create the illusion that since the president and movie star take coca cola then it must be a cool and classy product to take (Petukhov, P. (2015). This therefore meant that it influenced the direction taken in the advertising
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