Pop art was known as the art of popular culture, it fit in with the globalization of pop movement and youth culture. It contains different types of sculptures and paintings from different countries. An example of pop art is A Bigger Splash by David Hockney, what all pop art paintings have in common is the interest in mass culture, mass media, and mass production. Pop Art was mostly based on bright colors and youthful exploration.
The birth of Pop art started in England between the years of 1950 and 1960, but really came out of its shell in New York. With the usage of bold swaths of primary colors (red, blue, and yellow), pop artists liked using common items like a can or tube of paint, and used commercial methods called silkscreening to produce multiples of works. This technique downplayed the artist’s hand and subverting the idea of originality. Pop art was a form of rebellion against Abstract Expressionism. Pop artists felt that Abstract Expressionism was a form of art which only a tiny class, mainly of painters and poets, could respond and relate too it.
It is important to note the theatre's location in California, this proves that vaudeville was truly an important part of American popular culture instead of being confined to a specific region. The poster proves that vaudeville had transformed the American entertainment industry from coast to coast. Originating in New York and other eastern cities, its popularity and success had travelled all throughout the United States and in the process, it served as a unifying tool which was important given the political, economic and ideological divisions that followed the Civil War and continued into the twentieth century. In addition to its geographical significance, the image promotes the important elements of vaudeville and the significance of a specific show. By advertising a 15 act show the image illustrates that variety of entertainers will be present and that it will be an in-depth show (Vaudeville Frolic).
Immigrants positively affected America in a field of music, fashion, and entertainment. Alfred Hitchcock positively affected America through entertainment. He immigrated from London, United Kingdom, where his first film was made, which was Blackmail. He came to Hollywood to make more movies and films. His first job outside the family business was in 1915 as an estimation for Henley Telegraph, and cable company.
This commercial uses several techniques to help support the use of ethos and pathos. Some of those techniques feature in this commercial are the Coca Cola logo, music, setting, a love story and friendships. By using rhetorical devices in advertisement it connects with the audience and can increase their sales.
He was mostly involved with a variety of different art methods, such as, video installations, writing, photography, and filmmaking and also in performance art. He began working as a commercial artist, which lead him to fame and him becoming the most famous commercial artist during that time. In 1961, he started to show more interest in Pop Culture, he started to focus on paintings more and began to produce a lot of massive commercial paintings with really bright
With recent pop culture trends, people are becoming more and more involved in the media that surrounds them. From movies, television shows, books, games, fan fiction, apparel and toys, it is becoming apparent that people are immersing themselves within these many types of media. This is particularly evident in the world wide sensation known as Star Wars. After the success of the first film Star Wars – now known as Episode IV: A New Hope - (George Lucas, 1977), the franchise has grown into a global phenomenon, stretching across generations and countries. This essay will deconstruct how this franchise has effectively used ‘Media Convergence’ and ‘Transmedia Storytelling’ to its advantage to become one of the most beloved, but also profitable,
Advertisements most commonly use it to sell something, such as the infamous “seen on T.V.” commercials. Rhetoric has proven to be effective in ads. It is a technique used to sway the audience into feeling a certain way about
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
Many unique form of advertising are available to companies, such as radio commercials, newspaper advertisements, and billboards. The advancement of technology has also created more modern advertising options, such as advertisements on social media and video advertisements. The form of advertising a company chooses can influence the audience it reaches, the effect the message has on the audience, as well as how to message is received. By choosing to advertise the dangers of tailgating on a billboard, seen in the image below, McLuhan’s motto is reiterated. The billboard likely appeals more to visual learners, but it’s shock value draws
The Counterculture was a time where many youthful Americans wanted to live in peaceful, carefree environments. Taking place in the 1960’s, this movement mainly consisted of commonly white, middle-class youths who were upset with the lack of fairness in America. Removing themselves from traditional America, these youth attempted to create a new society filled with peace and love. Members of the counterculture, also known as hippies, felt that America had “grown hollow” in the sense of war and technology. Because of this feeling of living in a hollow world, tens of thousands of youth left their homes, schools, and or work to join what they hoped would be a community of love and tranquility.
By 1950, television already proved a crucial part to American society. Resulting in the ending of WWII, production and sales of the television boomed, sending it straight into the homes of over 55 million Americans. As the economy prospered and prices dropped, the television became an even more pivotal part to almost every American life. As no other informational sources had ever proved as effective as the television, the results in American society were astounding. In reaction to such an influential medium of information, large marketing companies used a variety of schemes to appeal to all aspects of society, politics utilized their new source of penetration into American life, and regional barriers became irrelevant and unrecognizable.