These changes have contributed to the change of people’s view of the world and the way literature is written, marking the start of postmodern literature. In culture, the spread and commercialization of popular culture has lead to the aesthetic and artistic norms for interpreting art and literature, as well as their value, being reduced, causing the eradication of a former distinction between the “high” and “low” forms of art. In his article “Mapping the Postmodern” (1984), Andreas Huyssen argues that the relation between modernism and postmodernism is a shift of the way of thinking, which challenges “modernism's relentless hostility to mass culture” by postmodernism's integrations of pop and high art (16). He completes this thought by stating that this “new creative relationship between high art and certain forms of mass culture” is what marked the shift from “high modernism and the art and literature which followed it in the 1970s and 1980s both in Europe and the United States” (Huyssen 23). Similarly, in her A Poetics of Postmodernism (1988), Linda Hutcheon
Examples of designs: POP ART MOVEMENT The term Pop Art means Popular Culture Art which the term was first applied to popular culture rather than to the art. The art borrowed term from the popular culture. It would be one of the goals or achievements of the movement to blur the boundaries between high art and low popular culture. In contrast with the hot expressivism of the gestural that preceded it, Pop Art was generally ambivalent. Pop Art searches for traces of trauma in the soul and mediated the world of advertising, cartoons and popular imagery at large.
Interpret the design goes beyond cultural and geographical boundaries, and is more than the sum of our tradition and history. At present, the graphic design is highly incorporated into everyday life, realizing a contemporary culture in which the design is involved not only in the production of goods and objects that make up, but in the universe of discourse, images, visual productions that cross endowing an intensely visual dynamic that suggests people think about the current production of graphic design as a phenomenon rooted in visual culture, influencing it, recreating it. In this context of visual production can be analysed various issues that arise in the light of it, into which the graphic design acts leading role, focusing on its conformation and reproduction. That is, different instances converge recreating the action of graphic design itself in modern society. Such a graphic design order, by nesting of this production and creation of forms its own actions in everyday life mode.
Moreover, graffiti has been an influence on modern art today and will continue to be present in future trends (CITE). Artists are always looking to incorporate different styles and themes into their art. The birth of street art styles has provided yet another form of art for everyone to enjoy. Dialogical art is a beautiful addition to society and has brought life to communities through fellowship. Cities may find that there is connection within public art projects and through public participation (CITE).
We are now living in images dominated world. Berger (1972: 10) explained they are important because images or visuals can actually attach to somebody’s consciousness stronger and longer. 2.1. Comic Books History It is striking that comic book has escalated into one of the popular cultures. They are entering into people’s
As an inevitable result, Western culture and American culture started to spread out though mass media. The domination of specific cultures had begun to change particular traditions and customs of nations. National differences have become less marked as people consume culture from around the world rather than being so dependent on that of their own culture (Tomlinson 1999; Sklair 2002; Nederveen Pieterse 2004). After intense Internet usage started, cultural exchanges of the arts became more frequent. People were able to follow art and culture news all around the world.
While it provides an important corrective to more populist approaches to media culture that downplay the way the media industries exert power over audiences and help produce thought and behavior that conforms to the existing society, it overlooks free will in society. Mass culture for the Frankfurt School produced desires, dreams, hopes, fears, and longings, as well as unending desire for consumer products. The culture industry produced cultural consumers who would consume its products and conform to the dictates and the behaviors of the existing society, bound to maintaining a stagnant status quo. However, this theory then fails to explain important social movements as it depicts culture as a projection of the bourgeoisie ideology. The theory presupposes a good vs evil dynamic in society.
One thing that is certain is Postmodernism is a flexible term that can cover a wide range of art forms. Critical theorists use Postmodernism to refer to a point of deviation for works of literature, drama, architecture, cinema and design. Originally, Postmodernism was a reaction to modernism. Malcolm Barnard explains “where modernity conceived of the object in terms of production, Post modernity conceives of it in terms of consumption”. This means that all forms of art are made with the sole purpose of being ‘consumed’ and with a main target of postmodernism being to appeal to a wider audience the two go hand in hand.
Postmodernism was basically a response to Modernism. ". This implies all types of Art are made with the sole motivation behind being 'Consumed' and with a fundamental focus of postmodernism being to engage a more crowded gathering of people the two go as an one unit as in they go together well. Postmodernism can likewise be utilized to Describe the general public in which we live in today: Postmodernism can be viewed as an aesthetic style or a way to deal with the making and creating of things .In my own words I say postmodernism is the Developed version of modernism whereas in fashion garments have to have their own look and feel different trends are occurred I this movement where you will see some of the examples along the
ABSTACT This paper is to work and find how digital media and contemporary art are having some complex relationship. Francesco Poli, said the convergence of this was widely anticipated, (in the Twentieth Century avant-garde movement in general, and especially in its conceptual trends) by some global factors. The relationship between technology and creativity; the relationship with the media, and in general with the concept of ‘mediation’, which poses the problem of positioning the artist in society; and interdependent feature assumed, especially in recent years, by the ‘system’ of contemporary art. It 's a known fact that today 's digital technology have touched most aspects of our lives if not all. Ironically, McLuhan affirmed that the relationship between digital media and contemporary art poses the problem of finding the right balance between tradition and change.