In reality, pop music has been seminal to the empowerment of many belittle minorities and the creation of a more variegated culture. Instead of pointlessly demeaning pop music as being worthless or hackneyed, one should praise it for the plethora of changes it has brought to the United States. While it may not be able to evoke nostalgia of the foregone “good old days”, pop music is a moving force that constantly pushes against the fabric of the society, urging the public to accept new ideas or alter their point of view. Regardless of the vagaries in government, politics, or the economy, pop music has proven itself in the past half-century to be unstoppable in its ability to revolutionize the American culture. Perhaps best expressed by Sarah Churchwell, a Professor of American Literature at the University of London, pop music is so popular because “[it] provides not just the soundtracks to our lives...; it releases our emotion and helps us to articulate them”.
The rapid increase in the programs and websites has also inclined the rivalry among different channels for targeted audience and advertisement companies. In line, to raise the competition and rivalry, the demand for economic content is increased (e.g. latest celebrity gossip, their love-life, trendiness and new fashions in the industry) in order to complete the flourishing quantity of broadcasting time. An English lecturer at the New Jersey College, Ewing; David Blake said that “the media has completely modified the individuals’ experience about celebrity culture than the development in any other culture.” He further added that “Both social and broadcasting Media has made the celebrities more pervasive and dominant in prevailing society and this upsurge has created a completely new sector of public relations. Once the main focus of public relations was to prepare talented peoples with their relative interests and analysis of those benefits that are gained by them but now it involves more dimensions.
The stereotypes of racial and gender is essential in mediation as mass media can use it to create more ‘facts’ to increase their circulation, and stir up discussion. Audiences are easy to spot them in the entertainment media. In the aspect of racial stereotype, countries and racial groups will be represented in certain way which is stereotypical. The media enlarges and exaggerates one characteristic of the targeted group in spite of there are also other characteristics the group of people have. For example, certain types of people can only acting in certain type of characters in the entertainment media most of the time.
The word popularity comes from the latin word popularitas Meaning fellow-citizenship. Popularity can affect a person mentally, according to psychologist, Mitch Prinstein, there are two types of popularity, how well you are liked and having a high status. Kids who have the popularity of “likeness” have more social opportunities because it creates new social skills. It makes us strive to have people like them and to feel connected. When your brain feels isolated it creates a pain that makes you go to social connections.
The act of ownership has the power to completely take over one’s sense of self and identity. More specifically, in today’s society, people have become so consumed with wanting to own certain tangible and intangible aspects in order to portray themselves in their desired persona. This idea of ownership can truly be seen in the materialistic behaviors within the majority of the society. Many people seek and pursue a happiness they believe can be found in success, prosperity, and luxury which is most often portrayed through the possession of high-end and superior goods. The ownership of these tangible objects creates a sense of feeling wealthy and triumph over others.
Advertising and the sales create a desired want within people, which makes them “consume” more, because their wants were created by the companies that prey on people and their insecurities. “As often as not it isn’t the money itself that means anything; it is the use of money as the currency of the soul” As Galbraith explains in his article Companies target people in order to have them purchase unnecessary things to fill a void with in themselves or to feel a momentary sense of joy from someone else. “The higher level of production has, merely, a high level of want creation necessitating a higher level of want satisfaction There will be frequent occasion to refer to the way wants depend on the process by which they are satisfied. It will be convenient to call it the Dependence
The social culture during this time is the reflection of the wealthy, big buildings, power, big parties, adolescence, the fashionable, new money vs. old money and the corruption during the time of the transport revolutionary. In these images you will note the glaze and glam and the joys that money can buy. The environment is subjected to the social culture and status which means it reflects the materialistic desires of human (Kopec 2012: 12-13). The human movement, life style, the alteration of our surroundings to better suit our needs brings along the consequence. For example The Maslow’s hierarchy of needs pyramid implies that all humans have fundamental needs and that they move up hierarchy as each need is met (Kopec 2012: 12-13).
Indeed, Bourdieu assesses that the educational system replicates the social inequalities that rely within society, which undeniably favors students from upper-class families. All types of capital contribute to maintain the social positions of a specific part of society at the top of the hierarchy, whether it is those with the largest economic, cultural or social capital. “The hierarchy of lifestyles” is in fact a “misrecognized retranslation of the hierarchy of classes” (ibid,
Gender Stereotypes in Commercials Mass media, nowadays, have a great power and influence large audiences, as they not only give people information and entertainment, but they also affect their lives by shaping their opinion, attitudes and beliefs. In order to create a universal, understandable and acceptable for numerous and diverse recipients message, mass media very often use stereotypes and more specifically the gender stereotypes. Despite the fact that the differences between male and female roles are smaller in our times, mass media still use traditional gender stereotypes, maybe because they assume that they are well known to everyone, and help the receivers to understand the content of the message. Sometimes they choose to picture certain
The definition of multiculturalism is when you have cultural diversity within a society. Many people assume that having a multicultural society is a great thing, and in most ways it is. However, with a multicultural society, some problems will occur. In this essay I will debate whether or not a multicultural society is a good thing, and will be pointing out advantages and disadvantages. A multicultural society comes with many great things, and an obvious advantage is the promotion of diversity and being open minded.