It makes music become a part of people’s life and gradually lose its political and social educational natures. (Ting 2005) “Pop music has aesthetic and entertaining faculties which make it become the most important cultural consumer goods of common people in China.” (Ting 2005) The pressure of commercialization is another major reason. The classical records companies have made plenty of capitals out of the packaging classical music. Chinese classical music has been changed and interpreted as pop music. “Twelve Girls Band” is an typical example of excessive packaging.
Traditionally, it was associated with lower classes and poor education as opposed to the high culture. Moreover, after the end of World War II, the media enjoyed great prosperity and as a result, were occurred great social and cultural changes. The meaning of popular culture began to concur with this of mass culture since it is accessible to the masses. This is a natural consequence since there are many definitions and therefore many opinions about it. It is noticeable that the mass media have contributed to the spread of popular culture.
Gender Stereotypes in Commercials Mass media, nowadays, have a great power and influence large audiences, as they not only give people information and entertainment, but they also affect their lives by shaping their opinion, attitudes and beliefs. In order to create a universal, understandable and acceptable for numerous and diverse recipients message, mass media very often use stereotypes and more specifically the gender stereotypes. Despite the fact that the differences between male and female roles are smaller in our times, mass media still use traditional gender stereotypes, maybe because they assume that they are well known to everyone, and help the receivers to understand the content of the message. Sometimes they choose to picture certain
Acknowledgement of prestige by the people makes it valuable. The elite group has even defined a set of rules in order to lay emphasis on their high status. They have status symbols which make them stand at par with rest of the society. Some of the status symbols in America include expensive cars, costly designer dresses, expensive localities and even high class expensive schools. Thus, the ranking in a society are based on the mixture of wealth, prestige and power and such a situation of people is termed as social inconsistency.
Popular culture consists of beliefs, practices, and objects that are part of the everyday traditions of a culture or subculture. It is also a powerful political tool as it is able to produce and articulate feelings which can shape people’s thinking and form the public opinion of people from all over the world. As a result, the US uses it to influence the internal policy of the Middle East countries. America influences it by using “soft” instruments of power that is the American-style higher education, the mass media, and Hollywood. These tools present the American values as open, democratic, individualistic, free, and liberal that are considered to be attractive by the majority of people.
History revolves around reading and learning about the past and it is clear to see that there are many differences between academic and popular approaches to understanding the past. These two approaches are the most popular that are used, an academic source is usually a book/ monograph or a peer-reviewed article meaning that the source has been examined and reviewed by specialists making the source a lot more useful and accurate. A popular approach can be seen as the opposite of an academic approach usually seen in magazines etc as it goes by the popular approach and can be seen as less factual as it aims at a wide readership therefore a wider audience. Even though there are many differences between academic and popular approaches but also there are many similarities which will be discussed in this essay. Many topics can be referenced with the main differences between academic and popular approaches such as history in schools.
Golden Ages are periods in a civilization where culture, art, literature, economic stability, and often scientific discovery and advancement thrive. The Golden Ages of Athens, Han China, and India were marked by cultural and economic dominance of those respective cultures. All three Civilizations were able to influence regions far away from their borders through trade, and aspects of their cultures inspired the culture of neighboring peoples. The standard of living amongst all three civilizations was also notably high. However, the development of technology played a more crucial role for the Golden Ages of Han China and India, while in Athens dominance was mostly achieved through political control and Athens becoming the most important voice
Abstract – The use of audiovisual materials is famous among the academician and educators. This is because the impact of audiovisual media is likely more effective and attracts the audience attention. This situation also influences the “comeback” in the use of audiovisual materials. The significant of audiovisual materials is the aid helps the presentation looks more interesting and more interactive. Despite that, the conservation and preservation of these materials is quite troublesome but with highly librarianship and audiovisual skills, this can be overcome to ensure the continuity of the use of audiovisual materials in the future.
In most cultures, education is highly valued as one of the ways to enhance one’s socioeconomic status within the society. “Higher education one receives, higher socioeconomic status one will get” is the common stereotype of the education. Yet, it is no longer true; gradual increase in education fees enlarge the gap between rich and poor while higher education is no longer guaranteeing the access to enhanced job opportunities. Higher education, although it remains as the crucial element for one’s job opportunity, is financially pressuring the students and promotes social inequality. Achieving higher education such as getting a degree in the college is considered in most countries as the step one must take after graduating from the high school.
These messages promote not only products, but moods, attitudes. Mass media makes possible the concept of celebrity: without the ability of movies, magazines, people could not become famous. Only at present, with the help of media, have actors, singers, and other social elites become celebrities or “stars.” Media has now become the foundation stone for fame and success. Communication is a process through which we can transfer information from one person to another. Media technology has made communication easier throughout history.