Essay About Pop Up Advertisements
CHAPTER I: THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
It is very well known fact that internet plays an important role in every aspect of human’s life activity. Nowadays, it is one of the most popular; that almost everyone uses it and which it gives an astonishing impact in every generation had passed, even up to this day. The rapid development of an internet technology would lead to a great opportunity which people might benefit from it, such as providing valid information and promoting and selling products or services via the internet, including market research and advertising. But the internet user’s concerns had raised as well, specifically the endless unwanted advertisements which sneak into homes through the internet, which become the
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REVIEW OF RELATED LITERATURE AND STUDIES
RELATED LITERATURE Few people said that they enjoy seeing pop-up advertisements. Pop-up ad is the one of the example of an annoying ad that interrupts a browser’s experience. It stands in the way of the online browser and the content they want to see. Online browser is able to stop auto playing video ads. Websites can’t control the quality of the ad content they display or ensure its security easily. If an ad takes too long to load, it negatively affects both the website that hosts the ad and the advertiser (An, 2017).
RELATED STUDIES
In web-advertising research, online consumers are goal-oriented and perceive advertisements to be more intrusive than when they view in other media. These negative attitudes can affect brand perceptions. Recent research on attitudes about pop-up ads indicates a “Strong and intense dislike for pop-up ads, resulting in a negative attitude towards the website itself and the brand owner.” Banner ads were better received than pop-ups, and user felt better about companies using banner ads than pop-ups. 84% of the respondents stated pop-up ads interfere with their reading or using a web page, while only 54% said banner ads interfere with their web usage (McCoy, S. et al.,
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