How Pop Ups and Traditional Stores Differ
Klepierre and Qualiquanti’s research aimed at studying the phenomena of pop-up stores and explore the potential of it and guide future researchers. The objective was approached in three ways: through 308 international case studies through on-site visits, interviews from consumers and professionals, and online surveys to consumers. And the study was studied in historical, cultural, aesthetic, marketing and business perspectives.
Based on their analysis, the researchers had identified the main characteristics and traits that each retail type bears and how each affect consumer behavior.
Pop up Retail
Fleeting and rare – it is eventual
Surprising and entertaining – memorable for its element of surprise
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The study’s purpose was to explore the relationship on consumer innovativeness, market mavenism, shopping enjoyment and beliefs attitude, and patronage intentions towards pop-up retail. The survey technique was a national sampling in United States and structural equation was used to correlate each that was commonly exhibited by each respondent.
The study concluded that consumer innovativeness and shopping enjoyment influence beliefs about the importance of hedonic elements of pop-up retail (novelty/uniqueness factor) and attitude toward pop-up retail, which affects patronage intentions. Findings provide support for the effectiveness of pop-up retail, an experiential marketing strategy, at enhancing the appeal of a retail venue to consumers exhibiting higher tendencies in innovativeness and
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The researchers used a “between-subjects”, an experiment that has two or more groups of subjects each being tested by a different testing factor simultaneously (Shuttleworth, 2016). It was found that the very presence of kiosks negatively affects shoppers’ perceptions of the mall environment. Whether a kiosk salesperson was aggressive or passive had the same effect upon shoppers. Similarly, passive kiosk salespeople and the absence of kiosks resulted in relatively the same level of arousal on shoppers, while aggressive salespeople caused a higher level of arousal than either of the other two
Malcolm Gladwell’s selection entitled The Science of Shopping maps out the whereabouts and tasks of a retail anthropologist by the name Paco Underhill. Underhill, described by Gladwell as a goofy looking Columbia undergraduate , who selected his unique occupation based on the works of urban anthropologist William Whyte. After delving into the field, Paco was able to establish Envirosell which has managed to counsel brand name corporations. Amidst all his success, Paco has been called labeled unpleasant names, because of what he does for work-related purposes. Gladwell’s excerpt, highlights just how eerie Paco’s behavior can get, as he spends numerous hours focused on a monitor analyzing the habits and nature of humans in shopping centers.
Selling high-end products is not so rewarding surprisingly. Employees do not acquire special bags to wear every day, even if so the brand’s collection is about the amount an employee makes in one year’s pay. On a brighter note, personality is a noticeable difference. Spotting a Kate Spade employee is easy due to the style where colorful is an understatement and outgoing is to say the least the opposite. When working for Spade an employee’s inner social butterfly is released, and allows them to have fun while working, making eight hours go by so
As I walk through the mall, I see a diverse community of people coming together; hence, the mall stays crowded even on weekdays. Age groups from teenagers to elderly people swarm all around the elegant mall, but why? Lenox appeals to each age group with desired stores, for example, a teenager loves to shop at Hollister, Abercrombie or American Eagle while an older shopper may go to Brooks Brothers, Banana Republic, or Anthropologie. In addition, not only does Lenox offer a wide variety of stores, but also Lenox is conveniently located right off the highway, so it is easily accessible. A Marta Station is also positioned right next to the mall within a suitable walk distance to the food court.
The article “The Science of Shopping” written by New Yorker staff writer Malcom Gladwell, is based on retail anthropologist and urban geographer Paco Underhill. Underhill studies the shopping characteristics through frequently watched surveillance tapes to help store managers improve the setup of their goods and services. Through those footages he evaluated his observations and the statistics to help define his theories with the purpose to make sellers conform to the desires of the shoppers. Underhill, an insightful and revolutionary man, provides a view of science to displaying merchandise and creates a positive experience for both the buyer and seller. I agree that Underhill’s scientific theories; the Invariant Right, Decompression
The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision.
However, in the shopping mall people tend to exhibit similar behaviors for they have to follow certain procedures before they enter the venue. Sitting at the entrance of a shopping mall gives one the opportunity to study shoppers from different ethnicities while learning what they know about shopping ethics. Notably, shoppers know what they need as they enter any mall. Understandably, terrorism has been on the rise over the years and almost all mall managers take security seriously. As I sat at the mall’s entrance, I noticed that stereotyping is rife because of the way the security officers treated some shoppers with contempt while others had easy access without much scrutiny.
They are designed to create more of an inclusive shopping experience where one can find anything from bargain deals on daily groceries at Big Bazaar to exquisite limited edition porcelain figurines at Lladró. It can almost be believed that malls can provide an equalizing space. The ‘equalizing’ nature of this space should be approached with caution; it is neither ‘natural’ nor ‘equal’. On the contrary, most malls become reflective of the socio-political landscape it exists within, and performs this sociality by becoming a site of reproduction of these same relational
Quetext About FAQ Contact First impressions are important in aiding consumers with not just purchasing a product, but giving their time in the store longevity. The transition zone is a safe space for customers to pause and take in their surroundings. It is the “landing strip”, the calm before the storm. This is where a customer can pause to adjust to lighting, smell and other sensory entities. It allows them the option of screening the store before committing to it fully.
For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013).
Through continued expansion and diversification, the company’s products now include not just online retail, but also a variety of other products that address market needs: Retail
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.
Consumers make purchase decisions when buying small items (such as a cup of coffee) and buying larger items such as houses. Consumers begin to search for products or services that meet their needs after recognizing their needs or needs. They evaluate their choice and pay attention to everything from pricing to brand reputation before the mark is purchased. Four consumer buying behaviour overview product purchase
1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.