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Popeye Marketing Strategy

1493 Words6 Pages

- Users feedback, reviews, and general activity in website

7.4 Brand strategy
“We have a no nonsense strategy involving Popeye as a face, and targeting young venturous people as our main target group and utilizing the latest IT possibilities to bring our services to the customer”

7.5 Online representation or presence
Portal.OurWebsite.com – customer portal
Partner.OurWebsite.com – partner zone
Memberpage.OurWebsite.com – client zone
The above mentioned websites are structured as a one page landing-page website for mobile friendliness and better SEO Also; LinkedIn corporate account, Facebook official page, Instagram account
7.6 Content and engagement strategy

Additional interest is sparked through the community which casually overs events, …show more content…

Gartner research delivers insight on the drivers of change like big data, cloud and mobility, as well as emerging trends and technologies.” http://www.gartner.com/technology/research/content/insurance.jsp 7.7 Display Advertising strategy
-Channel involves designing graphical advertisements and placing them next to content on our website, e-mail and other digital format, and instant messaging applications.
-The advertisements can be text, images, audio or video clips, animation, or other interactive content.
With the help of analytics, it is possible to track the number of people who have seen the adverts or clicked on them, what a person did on our site after entering it, and the conversion ratio.
Display advertising not only helps us to promote our new products or offers, but it helps us to increase our online presence and reach out to our …show more content…

In our website, we will place advertisements to market our services in exchange for a percentage of profits. Considering an affiliate marketing campaign for our website is generally a good choice; we get mass coverage at no additional costs. We also get more exposure when more websites are affiliated to our business. Our affiliates can make money in three ways: Pay per Click, Pay per Sale, or Pay per Lead. This means that our website is advertised for free and we only incur a cost when an agreed action occurs- when a user clicks on our advert on the affiliate’s website, or when a user is led from the affiliate website to our website and purchases a

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