These are perpetuated to the fans’ culture through their interaction within the fandom’s public and social space. The interactions lead to a common sense of understanding of the fans, a sense of collective consciousness. The manifestation of collectivism within the fandom constitute to the shared understanding building the fandom’s unique cultural community. Furthermore, Zillmann, et al. said that there are social benefits that are acquired by the fans that join a fandom where these benefits involve a feeling of belongingness provided by the sense of amity (as cited in Flemming 2007, 10).
Since K-pop culture has prospered based on a few idol groups that the big companies have supported, it lacks genre diversity. Although there have been top-down governmental efforts, such as holding K-pop festivals, they are not sufficient to establish a sustainable K-pop culture. We have provided two alternatives to promote a sustainable K-pop ecosystem. First, we will increase show contents, such as international concerts, to suit the demands of international consumers as well as to promote K-pop culture. Second, we will use the “windowing” strategy and create an online streaming service where fans from abroad can easily have access to the exact contents they are seeking for (i.e.
As the ‘culture of the people’, popular culture is determined by the interactions between people in their everyday activities: styles of dress, the use of slang, greeting rituals and the foods that people eat are all examples of popular culture. With these fundamental aspects in mind, popular culture may also consists of the aspects of attitudes, behaviors, beliefs, customs, and tastes that define the people of any society. Spirituality on the other hand has to do with where you as a person personally find meaning, connection and value. Spirituality is a broad concept with room for many perspectives. In general, it includes a sense of connection to something bigger than us, and it typically involves a search for meaning in life.
Since that time it has positioned itself in the realm of popular culture. From a theoretical point of view, the norms and values of popular culture are mainstream, mass and dominant in the society. There are six most common definitions of popular culture (Storey 5-13). First, popular culture is widely favored or well liked by many people. Second, popular culture consists of the elements that are excluded from high culture (culture of the upper-class, or a repository of broad cultural knowledge).
Between films, television, novels, and the Internet, there are many different types of popular culture in which society is immerged. One might argue that studying pop culture is shallow and worthless, but this is debatable because most of what we do is shaped by pop culture in some way. Studying pop culture may allow us to understand trends in culture that can aid in other society-based careers, as well as study societal and power constructs with greater accuracy. As technology and media develops further and further, pop culture should be studied in academia, as it is a relevant way to examine the moral constructs of the society and understand trends in culture. In the future, if pop culture is included in academia with the same importance as other subjects, future graduates may be more in tune with society than ever
Cultural Factors: Culture is the part of every society and is the significant cause of a person’s wants, needs, and behavior. The influence of culture on consuming behaviors is different and varies from country to country. Therefore marketers should be cautious in analyzing diverse groups
It´s important to remember that disruption is positive for the mass-market and are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population. When we look at the full extent of Xiaomi´s business model, we can clearly see how different and how disruptive it is. How does Xiaomi keep their prices at least 60% lower than their competitors? While Apple need to come up with a new model to maintain their high profits, Xiaomi have found a clever way to reach these profits without overserve the market with smartphones. For Xiaomi to sell high-end smartphones at such cost, Xiaomi keeps their models
TVXQ’s Donghae and EXO’s Baekhyun are following them. (TC Candler) There is no doubt that good appearances is one of the most important factors to lead idol success by attracting numerous fans, and Roald also proof that “The visual aspect of K-pop is a major part of its attraction” in the article. (Roald, “Uniform” p 93) There is an article that posted in allkpop.com, which that wrote by Korean media outlet, Star Today. It analysis the weakness of SM entertainment that even though they tend to have an ideal appearance that attractive huge amount of fans, however, it wrote that “Surprisingly enough, it was because they possessed all of the ideal elements which resulted in evaluations stating that the group does not stand out among the plethora of idol groups. Being so "typical" can display the group as lacking their own unique color.”(“The Weakness of SM, JYP and YG
Even though South Korea country neighbour, Japan has its own music J-pop, but K-pop seems to overshadow the popularity of pop music culture in Asia. One of the reasons why it could have succeeded in the music industry was because K-pop mix music culture has acquired various consumer’s sentiment which closely relate to themselves. At the same time, K-pop prioritizes the high quality of each song produces from lyric to music video. Despite the fact that K-pop has succeeded in the music industry, the Korean pop has been criticized of its values heavily influenced by the West. For instance, K-pop songs have imitated hip-hop, dance, rap, or R&B which originated from the American music culture.
Now, in this 21st century, South Korea has become main trader of its popular culture and had already defeating Western countries like United States and United Kingdom. Taken from www.economist.com, it stated that The Economist (2014) has said that South Korea has become Asia foremost trendsetter. This statement indicate that South Korea has making it entertainment sector as one of its way to enhance the country’s economy besides making it as world’s leading pop culture exporter. The globalization of K-pop is assist by effective medium that we called as social networking and video sharing platform such as You tube.