Porsche: Action Pl Case Study Of Porsche
1005 Words5 Pages
Contents
I. Ferdinand Porsche
II. Analysis
III. Alternatives
IV. Recommendations
V. Action Plan
VI. Conclusion
Introduction
Ferdinand Porsche together with his son and son-in-law, Anton Piềch founded Porsche in 1931 as a design and engineering firm that sold it services to other automakers. It was until 1948 that Porsche produced its first car, a Porsche branded sports car. However, in early 1930s Porsche had been involved in the manufacture of Volkswagen also known as the “people’s car,” which led to the opening of the first manufacturing plant for VW in 1938. Porsche, the automaker firm had, by 2007 become the most profitable carmaker on the per unit basis, having only produced an average of 100,000 cars per annum. Porsche for three consecutive years was well-known and identified for the quality of its products. However, earlier in the 1990s, Porsche saw its sales volume slump by more than 36,000 units and teetered on the verge of bankruptcy that it was almost taken over. The firm then saw a turnaround that was aimed at focusing on forging new core competencies in synchronized engineering and manufacturing; this also included expanding Porsche’s market beyond the sports car. This led to approximately double production and sales level in just less than 6yrs. From earlier 2005, Porsche made its interest in VW known by raising its stakes from 11% to about 31%. In 2009, Porsche upped its shares in VW to 50.7% acquiring a controlling stake.
Both Porsche and VW have had a