Porter Five Forces Model: Porter's Five Force Model

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PORTER’S FIVE FORCE MODEL
Porter identified five factors that act together to determine the nature of competition within an industry. Porter’s five forces are
• Bargaining power of suppliers:- If suppliers are very strong in an industry, that is if there are very less number of suppliers in market, they may fix high prices or increase the price at their will as there won’t be alternate suppliers in the market. They can even threaten the industries by compromising with the quality if the asked price is not paid by the company.
• Threat of new entrants:-A scenario where new companies can enter the market and establish themselves. The new entrants may pose severe threat to existing market players if they have cost advantage. New entrants can be avoided by introducing few barriers to entry like Govt. regulations, patents etc.
• Threat of substitute products:- If there are products that act as close substitutes to the existing product and if it is cheaper then there are chances that the substitute product may replace the established product causing troubles to the existing firm.
• Bargaining power of buyers:- A situation where the customers can join and stop themselves from buying the product if they feel the price is high. This would affect the sales of the company and beyond a point the company will reduce the price and accept customer’s terms and conditions. If buyers have high bargaining power, then it would become a problem for the company.
• Rivalry among existing firms:-

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