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Porter's Case Study: What Is Strategy

1480 Words6 Pages

The case study “What is Strategy?” by Professor Michael Porter (1996) focused on different aspects of the strategy based on planning, decision making and long term sustainability of the organization. This assignment should be focused on the key finding and research area in Porter specialized in, “Strategic Management”.
As per porter (1996), In Business Management established the three types of the strategies. There are,
• Short Term Strategies
• Medium Term Strategies
• Long Term Strategies
Short Term Strategies
Every long term strategic plans are there is a short term operational plan. Short term Strategy main purpose is to generate or create a value. This includes production objectives, marketing and sales objectives on clearing the production …show more content…

(Harvard, 2014).
Concerning the journal article, Porters discussed the depth of the strategic Management. The scenario on apply theories and constrains of strategic Management and its real implementation.

Journal Article Porter (1996) discuss the above key areas under five elements that are comes as initials of strategic Management.
 Operational Effectiveness.
 Strategy and uniqueness of strategies.
 Strategic Positioning.
 Competitive advantage and sustainability.
 Rediscovering Strategy (Recovery Management).
Operational Effectiveness and other overall infectiveness in business activities are important on achieving on organizational goals and objectives. The effectiveness concept is rallied in the productivity management and productivity is important in doing business activities in a meaningful and cost effective manner with minimum defects and delay.
Porter (1996) recognized three main levels of organizational decision making process and the blow mentioned diagram will illustrate it clearly.

Corporate …show more content…

An organization studying two well-known case studies on “South west Airlines” and “IKEA – Global Furniture Retailer”
IKEA is world popular for retailing in furniture. They are offering furniture solutions and their activities have been stored in unique manner for getting the attention on the young customers from every part in the marketing world. There are use new designs and new concepts for furniture manufacturing as well as new tactics to sell products for the youth. IKEA customized their activities as unique for getting attention on the young customers form every part in the marketing world.
The Other case study is emphasizes uniqueness of activities in a strategy is the case study on “South West Airlines”. They also followed low cost strategy and offer number of facilities for the passenger to the cost where they spend on getting the services of south west airlines.
When concerning the incident on south west airlines, earlier they were in a loss position with profits and sustainable goals.
They are use new strategic activity. It is “Uniqueness of the activities”. And management of south west airlines was developed a new set of strategies for their services.
 Low ticket prices and automated ticket

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