Porter's Five Forces Of The Airline Industry Essay

Where an airport has significant market power incentive-based regulation is the only price regulation that will deliver efficiency gains. Airports usually have high credit ratings and can bear risk more easily than airlines. Regulation should be designed to facilitate this. Standards Poor passenger experience with check-in and security processes is another factor leading to a commoditization of the airline product and a low customer willingness to pay. Standards being introduced and proposed by the fast travel and checkpoint of the future programs and others could play an important role in improving passenger experience and willingness to

Although Southwest Airlines themselves are not making the aircrafts, it allows their manufactures cost to remain low due to they are buying products in bulk. The third of those being the advantages gained by spreading fixed production cost over a large production volume. (Hill, Schilling, & Jones, 2017) Again, aircrafts are not a simple process. Big aircraft companies such as Boeing and Airbus produce aircrafts as quick as possible. It does indeed help though, when Southwest Airline deals with just

They were implemented to provide guidance for organizational activities. While most industries, including that of the airport, were not susceptible to them at first, they have come to realize the importance of implementing these concepts (Netmba.com, n.d.). To effectively manage and operate an airport, managers have to implement various marketing concepts in order to develop strong lasting connections, attract passengers and businesses and to keep existing clients around. In earlier years airport marketing was centralized around airlines; however, there has been a drastic shift and the attention is now geared towards airport consumers, otherwise known as passengers (Kramer, 2010). This is due to the implementation of concepts such as the Production Concept, the Product Concept, the Selling Concept, the Marketing Concept and lastly, the Societal Marketing Concept (Kotler 2000, cited in Www2.nau.edu,

Southwest Airlines’ business model allows the lower priced flights by saving money on fuel at large hubs, and in short turnaround time. The company is one of the only airlines in the world that are consistently profitable (Bhasin, H., 2018). A weakness of the airline is its dependency on a single aircraft

Since Nok Air positions itself as “premium low-cost airline”, the firm is now facing the high cost. The costs include fuel engine price, the premium onboard service, foods and beverages, the cost of offering high weight of baggage, and so on. Also, as Nok Air has to hedge fuel engine from Thai Airways International Public Company Limited, it mainly drives Nok Air to have the higher cost, and it results in decreasing the profit (“Broken Wing Nok Air,” 2008). However, the firm cannot increase passenger ticket price. Otherwise, it will be inconsistent with Nok Air’s position.

On like any other organizations Airlines like the Airports that come up with attractive, unique, flashy and innovative business proposals. Airports have to be pro-active not reactive in order to attract airlines. Airlines market to customers by ‘frequent flyer scheme’ this is a platform that airlines use to offer customers bonus (reward) on flights.Due to the fact that Urgent Traveler are always inhaste to travel pertaining to their needs, they don't pay much attention to the price or the airline brand but instead they fix their focus on flights availability to their destination. Hence, airlines make it their goal to have a set of seat on every flights, that will be sold at a premium price to accommodate these passengers. Many Organizations have their business sectored in different part of the world/country, they may sometime have deals to make in different cities.

Jetstar would need to invest heavily in infrastructure and advertising. The other critical issue which could be a cause of failure in the international routes is “straddling”. Given the fact that the airline industry entry barriers are quite low for existing players, bigger airlines could easily copy the “Jetstar business model” and Jetstar would have to accordingly adapt its strategy through non profitable “positioning trade-offs” which could hurt its profitability in the long

Threats: FlyDubai just like any other business faces threats to its existence. For instance, with the global financial crisis and later the Eurozone crisis, the number of travellers has significantly reduced due to economic hardships. This has affected the profit levels of the airline as well as slowed down its growth prospects. The airline also faces intense competition from other low cost airlines forcing it to extensively invest in product differentiation to counter the competition. This is an expensive

Threat of New Entrants. In the airline industry, the arrival of a new airline can be disruptive, particularly since new carriers tend to focus on high-value route corridors and bill themselves as bargain carriers. On the other hand, the cost of entry into the market is fairly high, and that fact together with the industry’s reputation for lim-ited profitability makes such disruptions rather rare. The airline industry needs huge capital investment to enter and even when airlines have to exit the sector, they need to write down and absorb many losses. This means that the entry and exit barriers are high for the airline industry.

Allowing for private investors to participate in the TSA would create an environment for innovative security structures. Investors would be incentivized to increase profits through airport checkpoints and would alleviate the federal government from funding the administration. The current workers for the TSA consists of 42,000 officers which isn’t enough to meet market demand (Zorthian). Each airport has various management complications to overcome and each location needs to rapidly adjust their workforce, to avoid being unproductive. If airport passenger screening is privatized the screening performance would most likely be enhanced by decreasing management issues and allowing for adaptable budgeting.