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Quinness Anchor Berhad Executive Summary

1676 Words7 Pages

Introduction

This report provides information, which obtained through research and ratio analysis in regard to financial data, for example, sales revenue and operating profit margin of Guinness Anchor Berhad and Carlsberg Brewery Malaysia Berhad for the years of 2010 to 2014. The report will pay more attention to analyse business strategies implemented and outcome with highlight the financial performance of both companies and discuss and recommend some possible strategic directions which may help to extend competitive advantage in the future via Porter's Five Forces Analysis and BCG Matrix.
Besides that, Value Chain Analysis will be used in this report to discuss the internal challenges of both companies and recommend the possible changes needed in order to overcome the challenges.
Objectives of this assignment

1
To provide a summary of company background, current businesses, business strategies implemented and financial position of both …show more content…

Charles joined GAB in 2006 and under his leadership, GAN has achieved 11 consecutive years of profit and revenue growth. His successor, Hans Essaadi has over 20 years of working experience with Heineken Group in various positions. He had take over the helm from Charles on 1st of March 2013. Hans has committed to continue the existing GAB's strategy, which is concentrate and invest on its core products and continue with making investment in people, brands, and systems, in order to remain GAB as the market leader for malt liquor market with it 59% market shares (Ian, 2013). Besides this, GAB has also appointed Datuk Saw Choo Boon as its Chairman. Datuk Saw has take over from Tan Sri Saw Huat Lye, who retires after serving the board more than 25 years. Datuk Saw was the Chairman of Shell Malaysia from 2006 - 2009, and he sits on the board of DiGi.com Berhad, Shell Malaysia, RHB Investment Bank Berhad and RHB Capital Berhad (The Star,

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