This just show how well established McDonald’s have become over the last 37 years in Ireland. A huge strength for McDonalds would be how they operate in many diverse cultures and have the ability to adapt to local tastes for example in the US you would find supersize meals whereas this would not be found in Europe, because it wouldn’t suit the culture. McDonalds is a huge franchising business more than 80% of restaurants is owned by independent franchisees. This is good for McDonalds because they still have a say in how the business is run and how the restaurants should operate on a daily basis. This gives McDonalds more time to focus on more important matters like its marketing campaign which is very important to any business.
Pizzeria Locale was discovered by Steve Ells when it had just one location, and Chipotle decided to become an investor in the concept. Today, Chipotle is a majority owner of seven of them in different locations across four states. Diversification in branded fast food chains may help in generating additional revenue streams, which should benefit Chipotle in the long run. It is also a common way of risk if focusing in one area only, however Steve Ells was more about the service and the way that was provided more than the product itself (burritos, tacos etc.) so
ABSTRACT: The purpose of this report is to study the strategy of Panera bread in week economy, how management of the Panera differentiate themselves in very intense competitive restaurant industry. INTRODUCTION: Panera bread is regarded as leader of the fast casual segment of the restaurant industry in North America having the first choice for the customers who want to have fresh casual food .In 2011 it had corporate revenues of $ 1.8 billion. QUESTIONS: 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking?
Task 1 1.1Assess the business missions, visions, objectives, goals and core competencies on their strategic planning Missions- The missions for McDonald’s are to be our customers' favorite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. Our customers are the reason for our existence. Strategies-place the customer experience at the core of all they do. Visions- The visions for McDonald’s are to be the best quick service restaurant experience". Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
8. One of the first issues that Panera needs to address is the extensive range of competitors they are dealing with and the marketing approach they have with consumers. Currently, Panera is competing with companies in the “specialty food, casual dining, and quick-service establishments operating nationally, regionally, and locally”. This broad differentiation strategy they are employing is causing them to go head to head with many other powerful restaurant businesses and can cause consumers to be confused on exactly what kind of establishment they are. Are they a quick and easy place, or one where you take your family and spend an hour there eating?
This is proven by Food Advertising to Children and Teen Score (FACT) research that in 2012, fast food restaurants spent $4.6 billion in total on all advertising, an 8% increase over 2009. For context, the biggest advertiser, McDonald's, spent 2.7 times as much to advertise its products as all fruit, vegetable, bottled water, and milk advertisers combined. Please also take in count that the amount spent on advertising is only for their target market that is the children and teens. THE ROLE OF CONSUMER AND FAST FOOD
This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.
However, the unprecedented levels of unemployment in South Africa combined with large number of “working poor” makes achieving food security challenging. The South Africa’s extensive social assistance programmes are recognised to contribute to reducing food insecurity and act as an important safety net for most poor and vulnerable households. Although the state has an ambitious plan to enhance employment in South Africa, mainly through short term public employment programmes, these are low paying jobs and hence cannot contribute effectively to addressing food and nutrition security. A further challenge is that fewer people in South Africa rely on access to land and involvement in agriculture to grow food for own consumption. Other challenges affecting food and nutrition security include high prices and the main concern is food price inflation that often exceeds the general inflation.
Kiarash Moshari International Business 330 SGQ 5 Strategies to fit industry environments McDonald 's vision is to be the world 's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. (McDonalds marketing strategies) By developing a supplier networked operation and distribution system, McDonalds has been able to achieve the consistent product taste and its quality across the world. McDonalds focus is not only on making profits, but also protecting its brand reputation. McDonalds uses demographic segmentation strategy with age as the parameter.
Most healthy foods cost much more than the packaged and fast foods. Compounding this problem is the inflated cost of foods sold at small grocery stores in the urban or isolated rural areas that are located far from supermarkets (Franco et al. 2007). The ability of individuals to purchase certain types of food varies greatly depending on many financial factors. These factors are based on whether they are employed or not, if they are employed, their income becomes the main determinant behind their purchasing power and overall ability to buy food.